A-Z How To Do Your Own Search Engine Optimization (SEO)

Take this course & do your own SEO from scratch, without hiring anyone!

Last updated 6/2023 English

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Don't spend $1000s on an SEO agency. Discover Andrew’s TOP SECRET SEO tools for driving thousands of organic, high-intent website visitors every month, for free, forever! Learn how to effectively execute Keyword Research, Content Creation and Linkbuilding all by yourself!

My name is AndrewStartups and I've driven 3 startups to multimillion-dollar exits, and dozens of others to raising funding using these exact DIY Search Engine Optimization strategies. I’ve been building growth for startups for 15+ years including running successful SEO campaigns. I teach unique bootstrapped growth and marketing strategies that you cannot learn anywhere else that are all about execution, not just theory and ideas. I’ve lectured in over 15 countries and taught over 5,000 total students in person and online.

This course includes HD SEO video lessons, money and time-saving tool recommendations and more that I've used to grow brands like Tinder, LivingSocial, Hitlist, RoadTrippers and dozens of other less-famous startups.

Search Engine Optimization (SEO) is so vital to your business’ success. Put yourself in the shoes of a potential customer of your business. When they’re looking for the service, product, or solution to the problem that you solve, what's the first thing you think they’ll do? Go to Google and search for it right? Then, with that logic, one of the most important locations for your businesses to have visibility is Google search rankings, right? That’s what Search Engine Optimization (SEO) is all about. With that, I will teach you A-Z how to do your own SEO, without paying an agency or outsourcing it!

What's inside this course?

Module 1: How to Audit Your SEO

Search is king. Don’t spend $10,000/month on an SEO agency. I’m going to show you exactly how to audit your own website with free tools, and get an incredibly detailed SEO report you can hand to your web developers to get your site 10x better for SEO without spending a cent!

Module 2: Killer Keyword Research

Once your site is technically and design-wise SEO friendly you’re ready to rewrite the content of your website to focus on your key phrases. Here we start with lots of research. I’ll show you the tools I use to research keywords and create a keyword density that will not only get better rankings and organic traffic but also won’t disturb the user experience on your site.

Module 3: Common SEO Mistakes to Avoid 

Here I will walk you through no less than 5 of the most common SEO mistakes businesses make. The goal here is to make your SEO as strong as possible without you wasting time trying to beat the system. It won’t pay off, let me save you the headache. Watch this before going any further with SEO.

Module 4: Off-Page SEO and Linkbuilding

Wow. Now your site is kicking ass and you’re ready to start with the long-term SEO efforts. Off-Page SEO is crucial for maintaining and increasing your ranking over time. The good news is most of all of the strategies covered in this course help with Off-Page SEO. Here I’ll discuss exactly what to focus on for your ongoing SEO efforts.

Who this course is for

  1. SEO Marketers
  2. Business Owners
  3. Startup Founders
  4. Entrepreneurs
  5. Marketing Managers
  6. Marketing Students
  7. SMBs
  8. Startups

What you'll learn

  1. What Is SEO in Layman's terms and what are the components.
  2. On-Page vs. Off-Page SEO
  3. What Tools To Use For SEO
  4. How To Run an SEO Audit Yourself
  5. How to Do Keyword Research On Your Own
  6. How to Increase Your Site’s Keyword Density
  7. What SEO KPIs are and how to track them
  8. Common SEO Mistakes To Avoid
  9. And much much more...


  1. A desire to learn SEO
  2. Access to a website you can practice/audit

Course Content

3 Sections 7 Lectures 33m total length

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