Find out which email marketing tools to use for your business, how to build an email list, and how to write compelling email drip campaigns for B2B and B2C brands. Bring customers back again and again.
Email Marketing is truly still king of all marketing. Period. Why do you think GDPR was created? It’s because of the sheer power of having someone’s email address. No matter what your company’s industry, vertical, price point or demographic may be, the majority of the time a potential user or customer comes to your business’ website, they will not be ready to transact. In fact, if you’re in any kind of online commerce, the average percentage of your website traffic that will be willing to buy something or put their credit card down at all within a first visit, will hover around 2%. Think about that, that means that over 98% of all other user acquisition you bring in will go away without converting. Because of that, Email Marketing is an essential way to keep the conversation going, recycle content, drive referrals, promote anything for free, and upsell readers, but it’s also a great way to embarrass yourself and damage your image if done incorrectly. In this course I will walk you through how to create automation, setup email flows, and use email marketing to grow your business without much cash investment, regardless of your industry and vertical.
My name is AndrewStartups and I've driven 3 startups to multimillion-dollar growth using these strategies. I’ve been building growth for startups for 15+ years including running successful email marketing channels. I teach unique bootstrapped Email Marketing strategies that you cannot learn anywhere else that are all about execution, not just theory and ideas. I’ve lectured in over 15 countries and taught over 5,000 total students in person and online.
This course includes HD email marketing video lessons, money and time-saving tool recommendations and more that I've used to grow Email Marketing for brands like Tinder, LivingSocial, Hitlist, RoadTrippers and dozens of other less-famous startups.
What's inside this course?
Module 1: Email Marketing 101
Email Marketing is essential for maximizing the ROI of every single interaction you have as a business. Email has the highest ROI of ANY form of marketing and it gives you leverage in so many other aspects of your growth. Here we will go over the basics of Email Marketing and get you started on becoming an Email Marketing wizard, yourself.
Module 2: Strategies for Building Email Marketing Lists
Email Subscription as a conversion is something many entrepreneurs and marketers overlook. Here we will go over key strategies for effectively building targeted email lists of potential customers without spending much money at all. Learn how and why you should build lists of potential customers and communicate with them over time.
Module 3: Writing Perfect B2B Drip Campaigns
Whether you’re a B2B business or not, this lesson is extremely powerful for anyone who ever emails other businesses, investors, press, accelerators or partners. Learn how to create value in a series of emails that will generate leads like nothing you’ve ever done before.
Module 4: Creating Automated Customer Email Journeys
You’ve built your customer list, and you’re gathering emails at a feverish pace. Now I’ll walk you through step by step how to take those fresh new emails on a journey that will delight them, impress them and most of all, convert them to paying customers.
Who this course is for
- Business Owners
- Startup Founders
- Marketing Managers
- Marketing Students
- Social Media Marketers
What you'll learn
- How to build B2B Email Drip Campaigns.
- What are the main KPIs to track for email marketing.
- Which software to use for your Email Marketing
- How To Find Email Marketing Inspiration
- How to Stay out of Spam folders
- What Email Marketing Automation is.
- MUCH MORE!
- A general interest in email marketing.
- An email account. Preferably a work email.