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Complete Guide on How to Do Influencer Marketing on a Budget

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Last updated 5/2022 English
Overview

Follow AndrewStartups as he teaches you how he gets hundreds of Social Media Influencers to promote his startups the right way! Learn how to build an Influencer Marketing campaign from scratch including what to offer and what kind of content works best for your audience.

Would you like to know what's the fastest growth marketing channel is right now? Hands down it’s Influencer Marketing. Over the past several years, across the vast majority of projects I’ve been a part of, almost nothing that has had a cheaper CPM (and sometimes CPA) than Influencer Marketing, but it’s taken me nearly 500 total engagements to figure it all out and it’s definitely not easy to get it right. No matter what market you're in, you need to get influencers to spread the word about your business.

I've driven 3 startups to multimillion-dollar growth using these Influencer Marketing strategies. I’ve been building growth for startups for 15+ years including 3+ years running successful Influencer campaigns. I teach unique bootstrapped growth and marketing strategies that you cannot learn anywhere else that are all about execution, not just theory and ideas. I’ve lectured in over 15 countries and taught over 5,000 total students in person and online.

This course includes HD Influencer Marketing video lessons, money and time-saving tool recommendations and more that I've used to grow brands like Tinder, LivingSocial, Hitlist, RoadTrippers and dozens of other less-famous startups.

What's inside this course?

Module 1: Finding and Hiring Influencers

Influencer Marketing is quickly becoming a staple for early brands. Getting your product/service into the hands of the people who have the largest audience is paramount to getting your business off the ground and I'll show you exactly how to source, reach out and close influencers at scale.

Module 2: Pricing - How Much to Offer

Knowing where to reach out, who to reach out to, and what to offer each influencer is key to saving you time and money in Influencer Marketing. Here we will go over industry averages and benchmarks for what you should offer each influencer.

Module 3: How to Perfect the Influencer Content

The biggest mistake that startups and brands make in influencer marketing is giving full reign to the influencer to create whatever content they see fit. This minimizes your ROI and hurts your bottom line. Here I share the content best practices I’ve developed from launching over 500+ influencer marketing posts. Learn which types of content work best, and from which types of influencers. 

Module 4: Using Agencies and Platforms

If your project has already proven successful with influencer marketing you may want to step it up a notch and use a professional agency or platform for larger relationships. Well, I’ve done both, several times and I want to save you time and money on both strategies. Learn my favorite platform and why and when you may need an agency to handle your relationships with influencers. 

Who this course is for
  1. Business Owners
  2. Startup Founders
  3. Entrepreneurs
  4. Marketing Managers
  5. Marketing Students
  6. SMBs
  7. Startups
  8. Social Media Marketers
What you'll learn
  1. How to Develop and Influencer Marketing Strategy
  2. Which Social Media Influencers Are Best For Your Biz
  3. What’s the difference between the three main influencer channels.
  4. How To Get Influeners for FREE
  5. How To Get Maximum ROI from Influencers
  6. What Are Microinfluencers and How Can Use Them.
  7. And much much more!
Course Content
6 Sections 6 Lectures 25m total length