Develop Idea & Winning Product Concept

If you are involved in business or marketing, you will always think of generating new ideas, creating new products, and offering more benefits to your end-users. It is always true. Competition is like swimming upstream, you only go forward or backward. You cannot stay in the same position.

New products are the major driver of revenue growth in today's dynamic business environment. In this course, I organized knowledge into useful and insightful frameworks, covering all aspects of new product development: concept template, key principles to develop concepts, product platform.

THIS IS A DISTINCT GUIDE COURSE YOU HAVE EVER GOT!

I am not an academic theorist. I am a professional marketing expert in both traditional business and non-traditional business. I tried to keep this course as short and concise as possible because I can understand that businessmen or managers like us don’t have much time.

This course will help you to:

1. Discover the principles of developing winning concepts and the steps to get there.
2. Discover the concept template to simplify your concept development.
3. Discover the examples in multi-categories.
4. Discover the key principles of finding consumer insight.
5. Learn 3 steps of finding consumers insight.
6. Learn how to make sure product concepts to win.
7. Learn how to develop product platform.

1. Marketers
2. Entrepreneurs
3. Businessmen
4. Students

1. It's the only one course related to developing new products I found. So no comparison but for me, it's good with details and steps-by-step guide ~ Louis B
2. The course mainly focus on product development. How to create a winning product to meet consumer desire! I think it's good for startup owners and someone who want to introduce new products and business idea to the end-users ~ Thao D
3. Strange course but I love it! Strange because he put the template first, ask me to make the concept first and then guide how to create and develop each component! ~ Markus K
4. Simple template to follow and craft an effective concept. The course is short and concise for any businessmen. As you need to craft your idea in short, concise but informative statement to convince the stakeholders and consumers ~ Amaya S
5. The course gives a solid understanding and the steps to get it done. Just add initiative and see what happens ~ Ryley K
6. Clear template - Directly to the points! Not waste time going around and around as other courses ~ T Walter
7. I appreciated this course because I found a lot for this kind of courses but no related topics were found. For this course, it helps me know how to understand the consumer insight, how to write a concept in the most easy way, and step by step to make it more perfect ~ P Stracke
8. You shared some really valuable information. I think new product development is not only for increasing sales, gaining more share but also for startup phase as well ~ Philipp K

1. Discover the principles of developing winning concepts and the steps to get there.
2. Discover the concept template to simplify your concept development.
3. Discover the examples in multi-categories. Your turn to develop your own concepts.
4. Discover how to develop ideas and new products.

1. Open-minded mindset
2. Practice