Sales Mastery Program

Master the art of B2B sales to include prospecting, lead generation, scripting, and closing from a Master Sales Trainer

Last updated 5/2023 English

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This highly-impactful, ten-course MasterClass will teach the student the dynamics of selling from a humanistic point of view.

These courses will take you, step-by-step, through the imperatives of building rapport with your prospect, to assessing their needs, all the way through to some great closing tips and techniques.

Our Instructor, Eric Lofhom, is a subject-matter-expert Sales Trainer, and has been educating students globally for more than twenty years in the art and science of the sale. He truly believes that “sales equals service.”

Whether you’ve never been in a sales role before, or you’re a polished sales professional, you’ll pick up some great tips from this MasterClass that will enhance your sales closing percentage. You’ll be providing a great experience for your prospects, while building long-term relationships with them.

Eric was recently given this endorsement by world renowned, sales mentor and entrepreneur, Brian Tracy;

“Eric Lofholm is one of the greatest teachers and thought leaders in the world. His remarkable ideas and insights can change your life forever, increase your income and save you years of hard work reaching the same level of success.”

This potentially life-changing material is engaging and enjoyable. Per Eric; “It is recommended it be reviewed several times to create the maximum, long-lasting benefit as the information is embedded into the subconscious mind.”


Most salespeople agree they should be doing more prospecting. They also agree that if they prospected more their sales would go up.  In this course I share with you proven techniques on how to prospect. I will also share how to shift your mindset so you can boldly, fearlessly prospect anyone. Many of the techniques I cover you will be able to immediately use to prospect for more business. If you know that you would make more sales by increasing your prospecting, then this is a must listen to course. Each idea you learn you will have for the rest of your life!

Unlimited Leads

Learn how to create unlimited leads for your business. Eric will share with you his powerful and proven strategies for creating leads.  First, we will cover lead generation best practices to generate hundreds or even thousands of additional leads. Next you will earn the mindset of a superstar lead generator. And finally, Eric will share his #1 lead generation strategy that has generated more than 1,000 leads for him. 

Unlimited Sales Appointments

Setting sales appointments is one of the most critical things you can do in the sales process. This course will allow you to master the art of setting an unlimited number of appointments. First you will learn how to use goal setting to instantly increase the number of appointments on your calendar. Next Eric will cover practical tips on how to leverage social media to keep your calendar filled with appointments. And finally, Eric will give you proven appointment setting script ideas and appointment setting templates idea that you can immediately implement. 


Generating more referrals is a proven way to get more leads and make more sales. Eric Lofholm has generated over 10,000 referrals over the last 25 years. In this course, Eric shares many of his best referral generating ideas. The ideas are practical and easy to implement. The best part is the ideas really work.

Identifying Customers’ Needs

The easiest way to persuade or influence someone is to find out what they want and give it to them. The way we find out what they want is by asking questions. In this course, you will learn different techniques to ask powerful questions to identify the needs of your prospect.

Share the Benefits

In this course, you will learn techniques and strategies on how to bring the benefits to life in your sales presentation. A common statement in sales is that people buy you. Although I believe being likeable is especially important in sales, what people buy are benefits. People do things for self-serving reasons. After going through the course, you will have the techniques you learn for the rest of your sales career.

Objection Handling

In sales we all face objections on a regular basis. Your ability to address the common objections that come up are key to you closing more sales. In this course, Eric Lofholm shares many of his best objection handling techniques. These techniques are easy to learn and easy to implement.

Trust and Rapport

It has been said people buy from people they like and trust. That is a true statement. The more likeable you are the more sales success you will have. In this course you will learn how to build trust quickly and easily during your sales presentation. 

Follow Up

Follow up is one of the most important skills to make more sales. In this course, Eric Lofholm shares his follow up systems that have helped him close millions and millions of dollars in sales over the last 25+ years. First, Eric will teach you 3 easy steps to implement follow up strategies that work. Next, he teaches you how to structure a follow up phone call to maximize your close ratio on your follow ups. Finally, Eric will give you 5 follow up techniques that are easy to implement. 


In this course you will learn how to close the sale. Closing is a learned skill. Prior to me learning how to close I was the bottom producer on the team at my first sales job. Once I learned how to close I 5x my sales results in less than 3 months. I have gone on to do millions and millions of dollars in sales since. In this course I share with you my best ideas!  Many of the techniques you will literally be able to use in your very next sales presentation.

Who this course is for

New, beginners, and advanced level sales professionals looking to learn new skills to add to their tool belt.


  1. I love the mentality of how you can focus your mindset to make it much easier to prospect clients! ~ Aaron L
  2. One of the best course of selling I had done. Even if I already have experience in selling, I learned few new tricks. I truly recommend ~ Razvan-Alexandru G
  3. Excellent course!!! Filled with tons of tips and tricks to help make you a better salesperson. Also the instructor is super engaging and fun to watch. I loved it! ~ Kenneth
  4. What an awesome course. Eric is delivering some really great info, and it is in bite size, understandable it...I'm sure I'll be well-versed in sales with this course ~ Diana R
  5. Very informative! Receiving lots of information from a very experienced and competent trainer. I'm sure this will help me improve my skills as a sales professional ~ Thomas H
  6. Eric is really focused and I love these Golden Nuggets that make this course really worthwhile. One of those Nuggets will resonate with me and it will 100X the return on my investment in the course ~ Neil E
  7. I really enjoyed the course. Being self taught through YouTube, I felt a little lost trying to find prospects. This course gave me the tips and tricks that actually helped me find the right prospects and send them emails ~ Shubham J
  8. The content is excellent. It gives me an overview of Business Development and Sales. As a result, I feel inspired and have a clear picture of this role and what to do to achieve success in my career. I feel delighted and looking forward to coming back to continue the next section ~ Ansh S
  9. Definitely a great course that will teach you everything you need to know about sales. Highly recommended ~ Imran A

What you'll learn

  1. Learn strategies to effectively prospect new clients.
  2. Lead generation best practices to generate hundreds of thousands of leads.
  3. Learn to create amazing sales scripts that close.
  4. Learn to dramatically increase results and sales effectiveness by building trust and rapport.


No prior experience necessary! We'll teach you everything you need to know.

Course Content

10 Sections 115 Lectures 6h 21m total length

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