The Innovation Masterclass: Creating an Innovation Culture

Why your organisation needs to innovate and how you can get started

Last updated 5/2023 English

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Markets, and business practices, are changing much more rapidly than in the past. You may think things are ticking along nicely but a tsunami of change is coming, and your organisation is bound to be affected – robotics and AI, 3D printing, 5G, big data, and more.

Our “Innovation Masterclass” is about creating a culture for organisational innovation. It covers action you can take to innovate in four aspects of your organisation:

  1. Products and Markets
  2. Business processes
  3. Workplace practices
  4. Business models

In addition, the course provides a four-step model to boost innovation in your organisation, and looks at some of the main global trends that are changing markets and business practices.

Jump-start your organisation’s innovation efforts with the “Innovation Masterclass”.

Who this course is for

  1. Business students
  2. Managers at all levels
  3. Professionals involved with business improvement
  4. Trainee and aspiring managers

What you'll learn

  1. The definition of innovation
  2. Why organisations need to be innovative now more than ever
  3. The four main areas organisations can innovate in
  4. A four-step model to boost innovation in your organisation
  5. Global trends affecting business and creating pressure to innovate
  6. How you and your colleagues can start thinking out of the box in order to innovate better


There are no course requirements for the Innovation Masterclass.

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