What is Growth Hacking and How Can You Do it?

Growth Hacking campaign is about building sustainable growth with limited resources.

Last updated 5/2023 English

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Growth Hacking boils down to two essential strategies: Hacking your product/customer journey and hacking existing communities where your target demographic are. Andrew will walk you through both with killer examples, and step-by-step instructions how to replicate the successes he’s had. 

Growth Hacking is an insane buzz-word thrown around by journalists, startups, marketers and HR teams. The bottom line is, a Growth Hacking campaign is about building sustainable growth with limited resources, in sometimes a grey-hat experiment. With that, I will walk you through deeper examples of powerful growth hacking that has worked for now-famous companies. I will also walk you through ways you can use growth hacking to grow your company before you even launch. Lastly, I will discuss some of the biggest growth hacking wins from my career. 

My name is AndrewStartups and I've driven 3 startups to multimillion-dollar growth using these growth hacking strategies. I’ve been building growth for startups for 15+ years including running successful growth hacking campaigns. I teach unique bootstrapped growth and marketing strategies that you cannot learn anywhere else that are all about execution, not just theory and ideas. I’ve lectured in over 15 countries and taught over 5,000 total students in person and online.

This course includes HD growth hacking video lessons as well as an interactive workbook that includes homework, exclusive templates and cheatsheets from my career, strategy documents, money and time-saving tool recommendations and more that I've used to grow brands like Tinder, LivingSocial, Hitlist, RoadTrippers and dozens of other less-famous startups.

What's inside this course?

Module 1: What is Growth Hacking

Growth Hacking is the overall premise of everything I do as a marketer. When we operate with low marketing budgets we have to be crafty about how we build growth. In this lessons we’ll discuss what exactly is growth hacking and why is it important for your business.

Module 2: Hacking Growth Out of Your Product

Many marketers work on different floors, and in different worlds than their dev team. Whether you’re sitting side-by-side or outsourcing your development abroad this lesson is going to cover exactly how I’ve worked closely with development teams to build viral growth into our products, and I’ll show you some easy-to-implement examples you can put into action today as well. 

Module 3: Hacking Existing Channels for Growth

The second most common type of Growth Hacking is when you identify, penetrate and legitimately build awareness, at scale, in existing online communities where your target spend their time online. I’ll show you how to do this in an authentic and valuable way, and show you examples of how it’s worked for famous brands and startups as well. 

Who this course is for

  1. Business Owners
  2. Startup Founders
  3. Entrepreneurs
  4. Marketing Managers
  5. Marketing Students
  6. SMBs
  7. Startups 
  8. Growth Hackers

What you'll learn

  1. How to Growth Hack Your Own Product For More Virality
  2. How To Incentivize Referrals and Sharing
  3. How To Hack Existing Communities to Steal Exposure
  4. The Two Main Types of Growth Hacking and Several Examples
  5. How To Approach Growth Hacking with limited resources
  6. And much much more!

Course Content

5 Sections 5 Lectures 22m total length

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