No one woke up this morning thinking, "I hope someone targets me for marketing today!" Yet, there it was - interruption after interruption, message after message, annoyance after annoyance. The truth is, most companies are unconcerned about bothering people as long as it leads to some sales for them. This entire approach is flawed and unethical.
But what if you could attract the ideal customers for your brand without disturbing others?
What if you could achieve this without needing their personal data?
This course is built on the premise of teaching you the fundamentals of attraction-based marketing strategies.
Empathetic Approach to Marketing Funnels
Funnels, which are a crucial part of marketing strategies, can be optimized for success by adopting an empathetic approach. It is important to consider both the top and bottom of the funnel, ensuring that brands effectively address customer problems. By doing so, brands can attract more attention and engagement from their target audience.
Prioritizing Their Story Over Yours
People are naturally inclined to focus on themselves and their own interests. Therefore, when communicating, it is important to prioritize clarity over trying to be clever or overly complex. Furthermore, it is vital to establish a specific emotion that our brand embodies, as this will help create a strong and relatable connection with our audience.
Building Trust in a Distrustful Environment
Generally, people are skeptical of company claims. Earned media coverage is a valuable tool for building trust. Today, PR's role includes managing the brand and leveraging diverse media categories to establish widespread trust.
Generally, people tend to approach company claims with skepticism due to the prevalence of false advertising and misleading information. However, one effective way to overcome this skepticism and build trust is through earned media coverage.
By securing positive coverage from reputable sources, companies can demonstrate their credibility and authenticity to the public. In today's digital age, public relations (PR) professionals play a crucial role in managing a company's brand image and reputation. They utilize various media categories, such as traditional media outlets, social media platforms, and online influencers, to establish widespread trust among the target audience.
Harmonizing Your Marketing Mix
Regardless of the number of tactics employed, it is of utmost importance to ensure a cohesive message platform. By simplifying the marketing mix, one can often achieve better results, especially when there is a potential risk of dilution. It is crucial to maintain a clear and consistent message across all marketing efforts.
Evaluating Your Outcomes
Before embarking on any program or initiative, it is crucial to establish clear and specific measurement criteria and determine the frequency of evaluation. This will ensure that the progress and success of the program can be accurately assessed. It is highly recommended to prioritize tangible outcomes, such as increased sales and the development of new relationships, over superficial metrics like social media Likes, Shares, and Impressions. By focusing on these meaningful indicators, organizations can truly gauge the effectiveness and impact of their efforts.
Who this course is for
- C-Suite Executives
- Marketing Professionals
What you'll learn
- Learn the attraction-based marketing model and why it works better
- Understand the importance of having a clear, strong problem-driven story
- Learn how using a different messenger can affect the audience's trust of the message