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How to Write a Business Case: From Basics to Best Practices
Gain insights and procedural steps to develop a successful business case. Learn to create concise narratives that resonate with the intended audience.
Created By :
60m
English
Last updated :
6/2025
Business Improvement Programme Lead,
99,320 Students Globally
17 Courses
Full lifetime access
Access on laptop, tablet and mobile devices
Certificate of completion
What you'll learn
Overview
Crafting a well-structured business case is of utmost importance when it comes to securing its approval. It is not uncommon for individuals to submit business cases that are either too long, too short, overly complex, or lacking in clarity. However, by developing a business case that strikes the right balance, you can greatly increase your chances of success. This course aims to guide you through the necessary steps to achieve just that.
Throughout this course, you will gain valuable insights into the art of crafting an impactful business case. You will learn about the essential procedural steps that need to be followed in order to complete a comprehensive and persuasive case. Additionally, you will explore critical considerations that are crucial for the development of a successful business case. By understanding these factors, you will be able to enhance your approval prospects significantly.
The primary focus of this course is on creating concise and impactful business cases that not only capture the reader's attention but also retain it. You will learn how to narrate a compelling story through your business case, ensuring that it resonates with the intended audience. Furthermore, you will discover the importance of providing the appropriate level of detail, striking a balance between being informative and overwhelming the reader with unnecessary information.
The approach taught in this course has been thoroughly tested and proven effective by myself, your instructor, as well as numerous other business professionals. In fact, in the past year alone, I have presented a total of 30 business cases within my current organization. Remarkably, all of these cases were approved upon their first submission, thanks to the adherence to the model taught in this course. It is worth noting that these cases have encompassed a wide spectrum of projects, ranging from minor improvement initiatives to extensive transformation endeavors that required new recruitment, software installations, and even structural organizational changes. Therefore, it is evident that the model taught in this course is applicable to projects of any scale.
In conclusion, by enrolling in this course, you will gain the necessary knowledge and skills to craft an effective business case that is sure to impress and secure approval.
So, don't miss out on this opportunity to enhance your business acumen and take your business case development abilities to new heights!
Who this course is for
Testimonials
Course Content
4 Sections 18 Lectures 60m total length
Subjects of Expertise
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