How to Write a Business Case: From Basics to Best Practices

Crafting a well-structured business case is of utmost importance when it comes to securing its approval. It is not uncommon for individuals to submit business cases that are either too long, too short, overly complex, or lacking in clarity. However, by developing a business case that strikes the right balance, you can greatly increase your chances of success. This course aims to guide you through the necessary steps to achieve just that.

Throughout this course, you will gain valuable insights into the art of crafting an impactful business case. You will learn about the essential procedural steps that need to be followed in order to complete a comprehensive and persuasive case. Additionally, you will explore critical considerations that are crucial for the development of a successful business case. By understanding these factors, you will be able to enhance your approval prospects significantly.

The primary focus of this course is on creating concise and impactful business cases that not only capture the reader's attention but also retain it. You will learn how to narrate a compelling story through your business case, ensuring that it resonates with the intended audience. Furthermore, you will discover the importance of providing the appropriate level of detail, striking a balance between being informative and overwhelming the reader with unnecessary information.

The approach taught in this course has been thoroughly tested and proven effective by myself, your instructor, as well as numerous other business professionals. In fact, in the past year alone, I have presented a total of 30 business cases within my current organization. Remarkably, all of these cases were approved upon their first submission, thanks to the adherence to the model taught in this course. It is worth noting that these cases have encompassed a wide spectrum of projects, ranging from minor improvement initiatives to extensive transformation endeavors that required new recruitment, software installations, and even structural organizational changes. Therefore, it is evident that the model taught in this course is applicable to projects of any scale.

In conclusion, by enrolling in this course, you will gain the necessary knowledge and skills to craft an effective business case that is sure to impress and secure approval.

So, don't miss out on this opportunity to enhance your business acumen and take your business case development abilities to new heights!

1. Business professionals
2. Small business owners
3. Graduates
4. Project Managers
5. Organisational Leaders
6. Team Leaders / Managers
7. Business Improvement Professionals

1. Thanks Robert. Really clear, concise and insightful course that demystified the process of building a good business case ~ N Tomasevic
2. What I like about this course is the attention to detail and the clear breakdown. It could not be more straightforward and helpful! ~ Devon H
3. I like this course. It gives you very useful advice to assist you to write a good business case ~ Amanda L
4. Simple and effective. I started building my case as I watched and what do you know - it got approved first time. So the approach does work :) ~ H Rakardd
5. This course is absolutely great. If you need to know how to pull together a great business case in a short period of time - this is the course for you ~ Marie H
6. Really simple to follow. Great stuff ~ M Collins

1. How to write a business case
2. The key steps to a successful business case
3. How to successfully present your request
4. How to detail the costs and savings associated with the case
5. How to present the key benefits of this case to your audience
6. The importance of detailing potential risks (something often missed)
7. How to hook your audience from Section 1
8. The importance of detailing what comes after approval (Again, something often missed)