I began my job as a journalist in 2011 after earning a Master's degree in English literature from the University of Kashmir in India. My career took a significant turn for the better in 2014, when I became the Political Campaign Manager for the Candidate for Member of the Legislative Assembly from Rajpora Pulwama. The candidate for whom I campaigned won the election and became Minister for Finance, Culture, Labor, and Employment in Jammu and Kashmir.
After he became a Minister, I served as his Public Relations Officer and Constituency Representative for three and a half years. During this time, I was exposed to numerous fields and gained extensive knowledge and expertise in numerous aspects of life.
After three and a half years, I started a new chapter in my life, moved to Dubai and founded a business there. The company was a great success, until COVID-19 struck and I had to return to Kashmir. Back then, I established Kashmir's first online grocery platform as well as a women-only retail store back home.
In addition, I founded an IT R&D firm Technivisory in the Software and Technology Parks of India, Rangreth Srinagar. We have a wide range of customers in India and abroad, mostly in the UK and Dubai.
I am excited to share that I have recently joined Travelounce Private Limited, a renowned IT and Digital Marketing services company based in Srita Vihar, New Delhi, as a leader of their digital marketing team. My core responsibilities include leading the SEO and content writing team to generate high-quality organic leads. I am proud to mention that our team has been able to generate over 800 calls each month organically, solely through SEO and content marketing strategies.