3 Proven Strategies to Rapidly Grow Your Email List
We covered the basic method for embedding a signup form in your site, so now the question is where else can you embed signup forms that would make sense? You want to have them appear on your site frequently enough that they’re hard to miss accidentally, but not so frequently that your readers are annoyed by them.
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Add More Signup Forms
Here are seven places you could add a signup form:
- The end of every blog post as a final call to action
- Page footer so that it’s at the very bottom of every page, as well
- Page header so that there’s a call to action at the top of the post as well as Sidebar
- About page
- Contact Us page
- Feature box or welcome bar at the top of every page or post
Another option is to use an app integration tool like Zapier to start pulling in email addresses from other forms you already have set up. For example, you could add people who complete your “Contact Us” or “Sign Up” forms and also opt-in to receiving your marketing emails as part of that form. Just be sure you have a check box in that form to signup for your newsletters, or use double opt-in.
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Add a Pop-Up Signup Form
The jury is still out on if pop-up forms are worth the annoyance or not, but it's clear they effectively yield signups. One way to get started with pop-ups is to install a tool from AppSumo called SumoMe, which will let you quickly add three different types of popups to your site.
Getting started with pop-ups, whether your site uses Word-Press or is custom-built, is a quick process using SumoMe's tools.
If You’re Using WordPress - This only takes a minute. Log in to your WordPress Admin, go to “Plugins” and then click “Add new”. Search for “SumoMe”, then install and activate it.
If You’re Using Anything Besides WordPress - First, go to SumoMe’s Instructions Page and grab the code for putting in the of your HTML. Then either paste it into the section of your page yourself or ask one of the developers on your team to do it for you. Once it’s installed, go to your site’s homepage and click on the badge in the upper right. This will let you manage SumoMe on top of your site, without having to log in elsewhere.
You have three options for adding list building popups:
- List Builder - The typical email signup prompt that you’re used to
- Scroll Box - Creates a more subtle pop-up as you scroll down the page
- Smart Bar - Small call to action that stays at the very top of your page
Catch Visitors on the Way Out
When I visit a website that has a pop-up asking me to signup for their email list, my first thought is "How do I know I want to sign up? You won't let me read your content." What if instead of immediately showing someone a pop-up asking for their email, you did it on the way out? Services like Exit Monitor will watch your readers' mouse movements and when they get too close to that "X" at the top of the screen, Exit Monitor will bring up a call to action to sign up for your mailing list. Alternately, you can use the first tip and put a signup box at the bottom of your posts for a similar effect.
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