Five Proven Methods to Bring Traffic to Your Website
As the internet age advances, more and more businesses are finding new life online. The potential benefits of such a venture are great as the internet allows for access to millions of possible customers across the globe. The startup costs tend to be lower as many entrepreneurs run their online businesses from home. Unlike a physical store or office, online businesses are usually open 24hrs a day, every day. That’s the good news. The bad news is that the success rate for startup online businesses is about 10% as 9 out of 10 online businesses simply don’t work. Getting traffic to your site can be the most difficult of tasks. There you are eager and ready, your website looks great, your merchandise or service is ready and the future seems bright. So how do you get people to come to your site? The following will give you 5 methods that will help steer you in the correct direction.
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Search Engine Optimization
Search engine optimization is the method used to allow for your website to be ranked higher as a result of a search for specific keywords or phrases by a Google search engine. Businesses will target certain keywords that are relevant to their content and place them on the homepage and/or other pages on their site. As an example we can look at our website. We optimize words such as “seminars in Cyprus.” When Google receives a request for one of these key words www.adonisanastasiou.com will come up in the search results. It is, however, not as easy as this. Your site may show up on page 100 buried deep within the search result listings. In order to get listed higher more work has to be done, as described in this article. That is the reason we create our website in Google Apps so that we can get rank in the first position of Google search results.
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Linking Strategy
Websites often reserve an area of their site dedicated to links. The page usually consists of categorized links pointing to other recommended sites. Usually, websites will exchange links for mutual benefit. The more links you have pointing to your site, the better. Links to your site (inbound) show the search engines that your site has value. The best way to go about this process is to establish good content on your site and begin targeting websites you would link to exchange links with. You can buy software to help you do this or you can manually send out link exchange invitations via email.
Pay Per Click
The fastest way to get traffic is through pay-per-click advertising. Essentially, every time a web surfer clicks on an ad of your creation, you will pay. The price can range from 30 cents to €1 per click depending on the popularity of the keyword or phrases you’ve chosen. Basically, your ad will appear in an area designated for paid ads once the keyword has been searched. It is important that you understand the correct keywords for your business in order to avoid paying unnecessary fees for irrelevant keywords. The most effective and popular of the pay per click ad sponsors are Google. Make sure to set your budget and monitor the results carefully making adjustments as you go along. Pay-per-click can be unreasonably expensive if not managed carefully.
Affiliates
Affiliates are companies, individuals and organizations that you have established business relationships with in order to increase your exposure and sales revenue. Affiliates send traffic to your site via a link representing your business on their site. If the prospective customer should buy from you the affiliate gets a commission from the transaction. In order to use affiliates you are required to register with an affiliate program and begin recruiting affiliates to work for you. Offering a handsome commission can attract affiliates to sign up. Having a professional website that will be easy for them to integrate with their own site can also peak the interests of potential affiliates. Always treat your affiliates well, paying them on time and communicating with them on a regular basis.
Advertising in Social Media
The use of Social Media is growing rapidly and every business should take advantage of this opportunity. Therefore every business should create a page in the major social media such as Facebook, Linkedin, Instagram, YouTube, Twitter etc. When creating a post you should always remember to insert the link of your website so that followers can learn more information about your services and at the same time make a purchase.
In conclusion, succeeding online can be difficult but rewarding. If you use these methods to help you in your research and application of a business and marketing strategy, along with sacrificing time and putting forth a strong effort there is a good chance that you will be successful with your online business.
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