SAVE
Business

Mission, Vision & Values: Align Leaders, Build Culture

During the last year, I was providing Organizational Development consultancy service for a few organizations. I was shocked to see that the top organizational leaders are not in sync with their Mission, Vision and Value Statement. Not aligned means they remember the Mission, Vision and Value Statements and speak like a parrot when asked. But when I asked what do you mean by your Mission, each of them has a different interpretation, and unfortunately, those are not in sync! I started thinking about why this disparity.

When I interviewed further, I understood that these Mission, Vision statements are created a few years back, and during that time, except one, none of these top executives was on board! As a result of this, the new executives remembered it and interpreted those based on what they understood. But these leaders had never tried to find out whether their interpretation was correct. Neither the person who was present during the formation of statements had taken the initiative to share why these statements are created. What precisely the organization wants to derive from these statements.

Mission, Vision & Values: Align Leaders, Build Culture

Learn from the Best

Eric Lofholm
Master Sales Trainer
Keynote Speaker
EntrepreneurNOW Network

Subjects of Expertise

Sales Skills
Motivation
Mindset & Strategies
TJ Walker
Bestselling Author
Personal Development & Habits Expert
EntrepreneurNOW Network

Subjects of Expertise

Communication Skills
Public Speaking
Personal Development
Arvee Robinson
Master Speaker Trainer
Bestselling Author
EntrepreneurNOW Network

Subjects of Expertise

Public Speaking
Persuasive Presentations
Lead Generation
Brad Hussey
Web Designer
Marketing Consultant
EntrepreneurNOW Network

Subjects of Expertise

Web Design
Online Business
Freelancing Career
Carol Marzouk
Executive Coach
International Speaker
EntrepreneurNOW Network

Subjects of Expertise

Leadership
Employee Engagement
Valerie Sargent
Emotional Intelligence Strategist
Award-Winning Business Leader
EntrepreneurNOW Network

Subjects of Expertise

Emotional Intelligence
Leadership
Sales
Scott Robertson
Certified StoryBrand Guide
Public Relations Expert
EntrepreneurNOW Network

Subjects of Expertise

Public Relations
Marketing Communications
Attraction-Based Marketing
Paul Banoub
Technologist
Leadership & Productivity Expert
EntrepreneurNOW Network

Subjects of Expertise

People Management
Productivity
Leadership

Does Mission, Vision and Value Statements always be constant?

So, what shall we do? Please remember that the Mission, Vision and Value statements are not something that cannot change! Instead, they should evolve based on the business or market scenario today! Keep the following in mind while redefining the Mission, Vision and Value Statements.

  1. Whatever you are doing – why are you doing that?
  2. For whom you are doing it?

Based on these two questions, relook at your Mission, Vision and Value statement once every year and make the fine-tuning. Once you complete the fine-tuning, do not circulate these to employees; instead, take a top-down approach, explain the changes, and explain why you made the changes (the rationale behind these changes). Once you took these steps, you will find, not only your top executives but everyone in your organization are in sync with these, and these were no longer a few lines written everywhere in your office but embedded in the mind of the people. It will be part of your organizational culture!

Let us understand that any organization’s Mission, Vision and Value statements are not to be written and remembered. It must be part of the culture of the organization. Every person in the organization must understand and realize from their heart and follow those in their day to day work.

Earn As You Learn

Earn 25% commission when your network purchase Uplyrn courses or subscribe to our annual membership. It’s the best thing ever. Next to learning, of course.

Earn Learn Image
Amit Ganguly
Featured Uplyrn Expert
Amit Ganguly
TEDx Speaker, Coach, Mentor
Subjects of Expertise: Career Development, Personal Development, Leadership Development
Featured Uplyrn Expert
Amit Ganguly
TEDx Speaker
Coach
Mentor

Subjects of Expertise

Career Development
Personal Development
Leadership Development

Leave your thoughts here...

Find Your Place in The World

Top Companies choose Uplyrn to look for Talent.

Jobs

Featured Job Posts