I read an article from the Guardian entitled: A million people may quit self-employment in Covid-hit UK – study.
Link to the article here.
Then what the heck am I doing writing about starting your own business? Yeah, let’s all give up our hopes and dreams, right?
I will quote Mr Mark Cuban here – “Whenever there is change, and wherever there is uncertainty, there is opportunity”.
Before I get too philosophical here and even dramatic (over-emotional), no wonder why sometimes my wife calls me a drama queen, let me share the reason behind this post.
A bit over 2 years ago, I decided to embark full-time on the ship of entrepreneurship. I realised that time wasn’t going to stop, so I turned on my engine and hit the road. What a journey, adventure, bumpy road, stupid thing to do… I’ve had all kinds of thoughts and the one prevailing is that I wouldn’t change it for the world.
What a way to grow this is, even if in many occasions I feel like banging myself against the same wall over and over again. This is why mindset is the most critical element in all of this craziness.
I will always remain an entrepreneur and even if I have to go back to being employed since we don’t know what life can bring, I’ll make sure to have at least my side hustle.
A while ago I created a guide/presentation type of document that I even turned into a challenge (a very popular marketing strategy within the coaching industry), I’m a bit tired of the concept by the way. Don’t write on a Sunday morning, I keep on digressing lol.
The presentation was around how to create a business around your purpose and your customers, and I bring it up because I think it can be a very useful tool when pivoting around difficult and uncertain times.
I personally applied many of the concepts when the COVID-19 pandemic started and they have really worked (I have worked my butt off as well, there is no magic here). How do I know, because I’m still writing from my entrepreneur/self-employed chair.
The structure of the challenge/presentation was as follows:
At this point I ask myself these questions:
I do this often, especially when in a very changing environment. It keeps me grounded, aligned and most importantly, flexible.
As an example, when the first lockdown hit, I had to pivot quickly, paying very close attention to the market. As a result, I now have several online training courses with a global presence, a podcast and one in the making, new online business partners that I haven’t met offline yet and the list goes on. The key here? Flexibility, Attention on the Market and Work.
Starting with your environment and the people you spend most of your time with.
The key areas I pay attention to and some of the questions I ask myself.
Skills and Capabilities:
Values, Beliefs and Identity: Mine and customers’.
Here I focus on my competitors and what they are doing and with that in mind, I ask these questions:
This will keep you current and always moving forward. Apply these questions to your business and life as well. What can you eliminate, reduce, raise and create?
Other than writing when inspired, I don’t like to take many notes and fill out frameworks and the likes. You can do it if you wish, in the end, we all have different strategies, right?
The most important thing here is that you are always aware of your strengths, weaknesses, threats and opportunities.
How am I going to mitigate my weaknesses and threats and leverage on my strengths and opportunities to effectively satisfy the identified Customers’ Pains and meet my Purpose?
“Press on. Nothing in the world can take the place of persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent.” - Ray Kroc
I hope you found the above somehow useful.
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