Create Brand Ambassadors with "Swag-Worthy"​ Corporate Gifts

Aren't we better off saving that budget & repurposing it for other creative activities/campaigns?

But if we decide to 'give away' promotional gifts, branded with our company logo, let's ensure it ends up not only being functional but also being swag-worthy. After all, the intention (other than goodwill) is also brand promotion.

As marketers / business owners, we all KNOW all this, right? And yet, some of us (ok, many of us) end up with the overused options in corporate gifts like caps, T-shirts, pens etc. Of course, most of the time the reason behind this is lack of time or resources. It's totally understandable. But seriously, do you really want to "waste" your corporate gift budget by dabbling over it? Instead, why not drop the idea of corporate gift rather than wasting your budget on a mediocre, overused gift option? But if you're sure you wanna do it, let's really try and do it right. Lack of time & resources in shortlisting a cool creative gift is real, yes. But so is outsourcing :) Why not ask your corporate gifts service provider to do that task for you?

To make the MOST of your time when interacting with your Corporate Gifts Service Provider (Ok, Vendor); provide these pieces of information & ask them to help you with only 'swag worth' Gift options. And voila! Your task is half done!

For best results, provide your Corporate Gifts Service Provider with this information:

1. Objective of Corporate Gift: Is it a marketing / promotional gift? Is it to welcome new employees? Is it to Thank your partners? Is it to celebrate winners? This will determine the gift segmentation & also often, budget per piece.
2. Your Gift Preference: While your Service Provider can recommend the most trending Gifts that are both functional & cool; it will make little appeal to you, if it 'personally' doesn't suit your taste. So please help them help you. E,g, Electronics, Wearables, Sporty, Ethnic, Travel-gear etc... Remember, there are plenty of options in each!
3. Delivery Timeline: A LOT of heartache can be saved for both of you, if the delivery timeline is Crystal Clear. Because many cool gifts are either custom-made or acquired from different geographies. Moreover the logo-branding, gift wrapping, shipping, public holidays etc also needs to be considered before finalizing on your gift options
4. Quantity & Budget: Yes, your service provider can provide their BEST Gift options, when they are empowered with clear guidelines on Budget and also the total quantity needed. It's critical. (Also indicate to them if the budget is inclusive of taxes or not)

When you empower your Service Provider with such critical information right in the first go; they can easily help you out with their Gift recommendations that'll save your time in going back & forth while selecting your next "SwHag-worthy" Corporate Gift.

From my experience as a Certified Event Planner & Corporate Gift Provider, this is what I've learned in collaboration with my wonderful Clients. Should you need a helping hand in selecting your NEXT "swag-worthy" corporate Gift, I'll be glad to be of help.

Thank you!

You can also check out my online courses here.