Forget Diets — Here Are the Marketing New Year’s Resolutions for Business Founders

Every New Year, we promise to hit the gym or check our phones less. But when was the last time we made resolutions for our businesses — specifically for marketing? This year, let’s fix that.

Here’s a list of 7 New Year resolutions every small business founder should adopt to strengthen marketing and, yes, actually grow the business in 2025.

• Reconnect with Customers

I’ll reach out to my customers — the ones we have now, the ones we’ve worked with before, and even the ones we lost along the way.
Why? To understand what they want, how we’re doing, and what we can improve. It’s time to listen.

• Review Our Positioning

I’ll go through every piece of our marketing — brochures, emails, website copy — and ask:

Does this truly showcase the value we deliver and communicate our brand essence?

Is it time to refine how we position ourselves in the market?

Read my full list of 7 resolutions for B2B small business founders in 2025 at this link. What are your business resolutions this year, do drop a comment and let me know.