Product Development: From Product Concept to Market

In the realm of business and marketing, where competition is fierce and staying ahead of the game is crucial, the constant pursuit of fresh ideas, the creation of innovative products, and the provision of enhanced value to consumers are ever-present considerations. These factors hold true without exception, as the competitive landscape demands continual progress. There is no middle ground—you either advance or regress.

One of the key drivers of revenue growth in today's dynamic business climate is the introduction of new products. Recognizing the importance of this, I have developed a comprehensive program that encompasses all facets of new product development. This program is designed to provide practical and enlightening frameworks, including concept templates, fundamental principles for concept development, and product platforms.

What sets this program apart is its unparalleled guide, unlike any other course you may have encountered before. It is not approached from an academic standpoint but rather from the perspective of a professional marketing expert with experience in both conventional and unconventional business practices. The aim is to deliver the necessary knowledge and insights in a concise and efficient manner, recognizing the time constraints often faced by individuals in the business and managerial realm.

By enrolling in this program, you will gain access to a wealth of expertise and guidance that will empower you to navigate the complex landscape of new product development. Whether you are a seasoned professional or just starting out in the field, this program will equip you with the tools and strategies needed to succeed in today's competitive market. So don't miss out on this opportunity to enhance your skills and propel your career forward. Enrol now and embark on a journey towards success!

Course Objectives

• Uncover the fundamentals of creating successful concepts and the process to achieve them.
• Explore a concept template to streamline your concept development.
• Explore diverse examples across multiple categories.
• Uncover the essential principles of identifying consumer insight.
• Acquire knowledge of the 3-step process for identifying consumer insight.
• Understand the methods for ensuring that product concepts are successful.
• Learn the process for developing a product platform.

1. Marketers
2. Entrepreneurs
3. Businessmen
4. Students

1. It's the only one course related to developing new products I found. So no comparison but for me, it's good with details and steps-by-step guide ~ Louis B
2. The course mainly focus on product development. How to create a winning product to meet consumer desire! I think it's good for startup owners and someone who want to introduce new products and business idea to the end-users ~ Thao D
3. Strange course but I love it! Strange because he put the template first, ask me to make the concept first and then guide how to create and develop each component! ~ Markus K
4. Simple template to follow and craft an effective concept. The course is short and concise for any businessmen. As you need to craft your idea in short, concise but informative statement to convince the stakeholders and consumers ~ Amaya S
5. The course gives a solid understanding and the steps to get it done. Just add initiative and see what happens ~ Ryley K
6. Clear template - Directly to the points! Not waste time going around and around as other courses ~ T Walter
7. I appreciated this course because I found a lot for this kind of courses but no related topics were found. For this course, it helps me know how to understand the consumer insight, how to write a concept in the most easy way, and step by step to make it more perfect ~ P Stracke
8. You shared some really valuable information. I think new product development is not only for increasing sales, gaining more share but also for startup phase as well ~ Philipp K

1. Discover the principles of developing winning concepts and the steps to get there.
2. Discover the concept template to simplify your concept development.
3. Discover the examples in multi-categories. Your turn to develop your own concepts.
4. Discover how to develop ideas and new products.

1. Open-minded mindset
2. Practice