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Voice of the Customer: What are Your VoC Strategies
Gain insights into customer needs, preferences, and expectations, and learn to effectively gather and leverage customer data for informed decision-making.
Created By :
1h
7m
English
Last updated :
5/2024
Business Improvement Programme Lead,
99,320 Students Globally
17 Courses
Full lifetime access
Access on laptop, tablet and mobile devices
Certificate of completion
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What you'll learn
Overview
In today's fast-paced and ever-evolving business landscape, where competition is fierce and innovation is key, it has become imperative to truly comprehend your customer. The ability to understand their needs, preferences, and expectations is crucial for the ongoing enhancement of your products or services. Neglecting to prioritize your customers in your quest for improvement can have detrimental consequences, potentially leaving you trailing behind in the marketplace. Without gaining valuable insights into your customers' thoughts and desires, the task of enhancing the customer journey and elevating the overall customer experience with your offerings becomes an arduous and complex endeavor.
The Approach
This course takes a two-pronged approach to address the issue of customer data. Firstly, it places a strong emphasis on the acquisition of customer data, ensuring that you have the necessary information to understand your customers. Secondly, it delves into the effective utilization of this data, exploring strategies for analyzing, tracking, and accurate customer segmentation of the data. By doing so, you will gain a comprehensive understanding of your customer's perspective and be able to make informed decisions based on this valuable insight.
Course Content
The course covers the following topics:
Practical Application
The course offers practical insights into the application of these tools. It provides live demonstrations to illustrate how these tools work in real-world scenarios.
Course Outcome
By the end of this course, participants will gain a clear understanding of how to effectively gather and leverage customer data to enhance their improvement efforts.
Who this course is for
Requirements
No course requirements.
Testimonials
Course Content
4 Sections 23 Lectures 1h 7m total length
Subjects of Expertise
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