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What is Content Strategy and Planning in B2B Marketing

Master Content Strategy for B2B Success. Create powerful content that drives results. Build strong buyer personas, set goals, and optimize content for SEO.

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Last updated 8/2024
English

Overview

This is a thorough and all-encompassing video course tailored for professionals in B2B brand marketing, content marketing agencies, and aspiring content strategists. This curriculum delves deep into the fundamental aspects of B2B content strategy, exploring its purpose, substance, and implementation methods.

Throughout the course, participants will benefit from a wealth of illustrative examples and engage with interactive quizzes to reinforce their learning. Additionally, the program offers practical templates that students can utilize to apply their newly acquired knowledge effectively.

The course modules include:

The Power of Content in B2B Marketing

Successful B2B organizations recognize the critical role of a robust content strategy in driving their marketing efforts.

Crafting Effective Content Marketing Objectives

Implementing SMART (Specific, Measurable, Achievable, Relevant, Time-bound) principles to establish clear and impactful content marketing goals.

Creating Detailed Buyer Profiles

Leveraging comprehensive audience analysis to develop accurate and insightful buyer personas.

Cultivating a Distinctive Brand Voice

Infusing your content with a unique personality and emotional resonance. Maintaining a consistent brand voice across all content reinforces brand identity and fosters stronger connections with your audience.

Structuring Content for Maximum Impact

Optimizing SEO benefits through strategic use of content themes, pillar content, and topic clusters. Identifying and focusing on high-impact topics to drive engagement and visibility.

Strategic Content Management: Publication, Promotion, and Scheduling

Implement a well-structured approach to maximize the impact of your content strategy. Conduct a thorough assessment of your existing content, assemble a dedicated content team, and develop a comprehensive content calendar. This organized execution ensures your content efforts yield optimal results.

I have provided numerous illustrations from various industries, including software development, consultancy services, office equipment manufacturing, aerospace engineering, legal practices, and beyond.

The course program comprises 24 instructional sessions, 6 assessment tests, a template for content strategy development, and a document outlining a brainstorming process for establishing brand voice.

Who this course is for

  1. Entrepreneurs, corporate managers or freelancers who work to create and promote content.
  2. Content writers who want to take a strategic approach to content.

Testimonials

  1. Very clear and informative. Great realistic examples ~ Elaine B
  2. Crystal clear and super helpful ~ Griselda S
  3. This detailed and concise course was worth every minute. I was provided details on how to research buyer persona, how to plan content, how to schedule as well as how to be effective as a Content Strategist in B2B marketing. Very informative. Lots of notes taken and resources shared. Thank you ~ Novena D
  4. It is a refreshing content with wonderful explanation. It is easy to follow the information being delivered. Enjoyable learning experience ~ Ashmita B
  5. The course does well to package some big ideas into smaller, digestible modules. As a manager at a company not currently actively pursuing a content strategy, this has really given me a strong framework to confidently tackle the first steps of putting one in place ~ Matt S
  6. A very well thought out course with lots of practical details for Content marketers in B2B ~ Sandeep K
  7. Organized and very helpful. I highly recommend this course for beginners ~ Jamrell Vincette B
  8. I found this to be very valuable and definitely worth the $$ ~ Megan F
  9. Suhasini clearly knows her stuff. The course is fantastic and definitely worth your time. From this, I have written several blog posts regarding Branding (Specifically brand voice) and am in the process of setting up my own podcast. The information passed down from the course has been so valuable in aiding me to to create my very own brand! Thanks again Suhasini ~ Marcus H

What you'll learn

  1. Content marketing professionals will learn how to enhance their knowledge and work as content strategists.
  2. Entrepreneurs will learn content strategy that will help brand building and lead generation.
  3. All B2B marketing professionals can learn content strategies that make content marketing successful.
  4. Content writers will learn to create content strategy aligned to organizational goals.

Requirements

  1. A basic understanding of marketing concepts.
  2. Some exposure to digital marketing will be helpful, as well.
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Course Content

6 Sections 24 Lectures 6 Quizzes 4h 14m total length

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