Business Mind: Mastering Business Development

Master in Practice the Product, Sales and Marketing Perspective of Business Development.

Last updated 5/2023 English

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In this course you will learn how to master business development in practice. The contents are structured as follows:

  • Explanation & definition of business development and the explanation of the tasks of the Business Development Manager.
  • Product perspective of business development, including software & services.
    • Understand customer needs and convert them into solutions
    • Product features vs. customer satisfaction
    • Innovation management
    • Agile approaches to developing products, software and services
    • Product life cycle & S-curve model
    • Portfolio management
    • Customer psychology
  • Sales perspective of business development
    • Basics of interpersonal selling
    • Customer journey
    • Sustainable customer relationships
    • Define and expand sales channels
    • Push vs. pull incentives
    • Cooperations & partnerships
  • Marketing perspective of business development
    • Understand buyer behavior
    • Market segmentation
    • Marketing strategies
    • Expansion and internationalization strategies
    • Marketing and communication tools
    • Push vs. pull communication
    • Sales promotions
  • Merging of the perspectives in the Business Model Canvas
    • Structuring of new and existing business models
    • Application of the growth levers of business development

Within the sections you will find a variety of exercises and practical examples to enable you to put what you have learned into practice.

The various contents were selected according to their practical suitability. I deliberately teach learning content, which has helped me in my professional career to achieve years of growth in my business areas, supplemented by knowledge that will be useful for you. The topics you will learn will help you to make an excellent entry into business development or to broaden your horizons in your current business development position.

Who this course is for

  1. People with an interest in business development
  2. People with an entrepreneurial background
  3. Business Development Managers
  4. Business interested personalities
  5. Sales-related people
  6. Marketing and communication related persons
  7. Product, software, service manager or developer


  1. The material has been conveyed in a simple and understandable way so that anyone could acknowledge the main principles behind the course. The lecturer is great, though the material is quite a lot, so I suggest you take it slow and 1 by 1 :) ~ Aleksandar C
  2. This course is very good for me to get knowledge about bus dev ~ N Susanto
  3. The course was a valuable introduction into BD. For focusing on sales growth you can learn important content within the lecture ~ Sultan K
  4. The content is very good and it can open more avenues of Business ~ Adnan H
  5. So far, it has been amazing at breaking down the various aspects of Business Development that are needed ~ Allyson F
  6. Loved it, so far ~ Pinak C

What you'll learn

  1. Business Development
  2. Business Unit Development
  3. Business Area Development
  4. Growth Strategies
  5. Product Development
  6. Software Marketing
  7. Service Marketing
  8. Portfolio Management
  9. Sales
  10. Selling
  11. Marketing
  12. Commercialization
  13. Business Model Canvas
  14. Practical Knowledge
  15. Communication
  16. Entrepreneurial Action


  1. Interest in business development
  2. Interest in entrepreneurial action
  3. Open-mindedness towards new things

Course Content

5 Sections 35 Lectures 4h 23m total length

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