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Business Fundamentals
Business Development: How It Can Help Your Company Grow
This Business Development course equips you with practical skills to drive growth. Identify customer needs, build relationships & craft winning strategies.
Last updated
5/2024
Appropriate for all
Level4h 23m
Full lifetime access
Access on laptop, tablet and mobile devices
Certificate of completion
Management & Leadership: How to Take Charge of Your Career
Overview
Ready to transform your business growth?
This course dives deep into the practical world of business development, equipping you with the skills to take your career to the next level.
Understanding Your Business DNA
I'll define business development and explore the core tasks of a Business Development Manager. Gain clarity on your company's product or service offering, whether it's software, consulting, or something else entirely.
Becoming Customer Centric
Learn to truly understand customer needs. This isn't just about features – it's about identifying pain points and crafting solutions that drive customer satisfaction. I'll help you bridge the gap between product features and real-world customer needs.
Innovation: The Engine of Growth
Discover how Innovation Management fuels business development. I'll explore agile approaches to developing products and services, keeping you ahead of the curve. Learn about the product life cycle and the S-curve model to optimize your product roadmap.
Building a Winning Portfolio
Effective Portfolio Management is crucial for business development success. I'll equip you with the skills to manage your offerings strategically, making informed decisions about where to invest resources.
The Power of Customer Psychology
Understanding customer psychology is key to crafting winning sales strategies. I'll delve into the customer journey, exploring how customers make decisions and build relationships with brands.
Sales Mastery for Business Development
Sharpen your sales skills with a focus on interpersonal selling. Learn how to navigate the customer journey and build sustainable customer relationships. I'll explore different sales channels and strategies like push vs. pull incentives. Discover how to leverage partnerships and collaborations to expand your reach.
Marketing Muscle for Business Development
Gain a deep understanding of buyer behavior and market segmentation. I'll equip you with the knowledge to develop effective marketing strategies, including expansion and internationalization plans. Explore a range of marketing and communication tools, and understand the power of push vs. pull communication and sales promotions.
The Business Model Canvas: Your Blueprint for Success
Unify all these learnings by applying them to the Business Model Canvas. I'll guide you through structuring and refining your business model, both new and existing. Discover how to leverage key growth levers in business development.
Packed with Exercises and Real-World Examples
This course isn't just theory. I've included a variety of exercises and practical examples to help you apply your newfound knowledge and immediately start seeing results.
Whether you're new to the field or looking to refine your skills, this course equips you with the practical knowledge and tools to excel in business development. Master the art of understanding customer needs, driving customer satisfaction, and implementing effective innovation management. Learn how to navigate the product life cycle, manage your portfolio strategically, and leverage customer psychology to build winning sales and marketing strategies.
Enrol today and experience the full potential of your business.
Who this course is for
Testimonials
What you'll learn
Requirements
Course Content
5 Sections 35 Lectures 4h 23m total length
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