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Overview
In this course you will learn how to master business development in practice. The contents are structured as follows:
Explanation & definition of business development and the explanation of the tasks of the Business Development Manager.
Product perspective of business development, including software & services.
Understand customer needs and convert them into solutions
Product features vs. customer satisfaction
Innovation management
Agile approaches to developing products, software and services
Product life cycle & S-curve model
Portfolio management
Customer psychology
Sales perspective of business development
Basics of interpersonal selling
Customer journey
Sustainable customer relationships
Define and expand sales channels
Push vs. pull incentives
Cooperations & partnerships
Marketing perspective of business development
Understand buyer behavior
Market segmentation
Marketing strategies
Expansion and internationalization strategies
Marketing and communication tools
Push vs. pull communication
Sales promotions
Merging of the perspectives in the Business Model Canvas
Structuring of new and existing business models
Application of the growth levers of business development
Within the sections you will find a variety of exercises and practical examples to enable you to put what you have learned into practice.
The various contents were selected according to their practical suitability. I deliberately teach learning content, which has helped me in my professional career to achieve years of growth in my business areas, supplemented by knowledge that will be useful for you. The topics you will learn will help you to make an excellent entry into business development or to broaden your horizons in your current business development position.
Who this course is for
People with an interest in business development
People with an entrepreneurial background
Business Development Managers
Business interested personalities
Sales-related people
Marketing and communication related persons
Product, software, service manager or developer
Testimonials
The material has been conveyed in a simple and understandable way so that anyone could acknowledge the main principles behind the course. The lecturer is great, though the material is quite a lot, so I suggest you take it slow and 1 by 1 :) ~ Aleksandar C
This course is very good for me to get knowledge about bus dev ~ N Susanto
The course was a valuable introduction into BD. For focusing on sales growth you can learn important content within the lecture ~ Sultan K
The content is very good and it can open more avenues of Business ~ Adnan H
So far, it has been amazing at breaking down the various aspects of Business Development that are needed ~ Allyson F
Overview
In this course you will learn how to master business development in practice. The contents are structured as follows:
Within the sections you will find a variety of exercises and practical examples to enable you to put what you have learned into practice.
The various contents were selected according to their practical suitability. I deliberately teach learning content, which has helped me in my professional career to achieve years of growth in my business areas, supplemented by knowledge that will be useful for you. The topics you will learn will help you to make an excellent entry into business development or to broaden your horizons in your current business development position.
Who this course is for
Testimonials
What you'll learn
Requirements
Course Content
5 Sections 35 Lectures 4h 23m total length
All Comments