When it comes to market growth, you may not have control over the rate itself, but you do have control over how you position your business to take advantage of it. By carefully selecting the appropriate growth rate for your market segment and aligning your company's objectives accordingly, you can ensure that your projections are solid and pave the way for profitability.
This course offers a solution to the challenge of projecting future growth by providing a framework for conducting research, methods for calculating growth rates, and a list of common pitfalls to avoid.
We will explore how a skincare business can approach positioning itself for growth, offering valuable insights and strategies.
Determining Your Growth Projections
Utilize the abundant growth data at your disposal to construct a compelling narrative around the market growth of your business. By conducting thorough market research, calculating your compound annual growth rate (CAGR), and validating your positioning, you can create an impressive account of your market's growth potential.
This exploration of market growth will equip you with the necessary tools to achieve your goals. Key aspects covered include determining your target markets, identifying relevant market segments, utilizing historical growth rates, and validating your growth assumptions.
Researching growth rates can be complex, but I am here to provide you with all the necessary resources to obtain accurate information about the growth rates in your industry.
The key to presenting an impressive growth rate lies in your positioning. I will guide you on how to make your industry growth rate appear remarkable even if it may not be as extraordinary as desired.
One of the crucial aspects of understanding your business's growth rate is the ability to craft a compelling story for potential investors and the wider audience. I will teach you the art of narrating a captivating story about your growth rates.
Almost every investor is likely to inquire about your CAGR, so it is essential to have a clear understanding of your own. CAGR, or Compound Annual Growth Rate, can be easily calculated, and I will provide you with a step-by-step guide.
To illustrate the process of calculating and presenting your industry growth rate, I have prepared a comprehensive case study that will guide you through each stage.
Encountering difficulties in determining your growth rates? Don't worry, I am here to help you troubleshoot any problems you may encounter along the way.
It's time to start writing - whether you prefer pen and paper or typing on a keyboard. Explore the contents of this worksheet designed to help you create growth projections for your business plan. The crucial element for success is dedicating enough time to truly comprehend your business and be ready to manage it. Utilize this workshop and worksheet to achieve just that.
To assist you in your course and provide valuable reference materials for the future, I suggest downloading this convenient course guide. It will be a helpful companion throughout your journey.
Who this course is for
- Start-Up Founders
- C-Suite Executives
- I'm not graduate from economic bachelor and English is not my mother tongue. But this course and how Mr. Ken explained the content is really easy to understand for beginner like me. Thanks to Mr. Ken for answered all of my question with a fast and easy understandable answer! ~ Diantini S
- Perfect timing and the insights till now are those that I was exactly looking for.... Excited to learn more ~ Yogen P
- Such an amazing course. You'll be able to understand and create your own business plan and you'll get a lot of valuable advices ~ A Cerimagic
- Lot’s of info in this course. Ken really takes you from A to Z . Just what I needed for my business to take off. Thanks ~ Hugo M
- I'm new to the business world and have been looking for courses with practical guidance. This course definitely provides that and so much more ~ S Slawinski
- So far so good! A lot of challenges I'm facing in my work place Ken has highlighted the root course, which I was not expecting. He is clear, very engaging and breaks down the jargon. He is straight talking, right down to business attitude. I've just completed the first chapter and he's restoring a little faith in me so quite excited to keep learning (I know, I sound like a nerd) ~ Harrie T
- This course is the right match for me as I know some about business but believe in always improving. I also want to make sure I have a solid foundation for my business so I'm positioned right for the new year, and growth ~ E Jollymore
What you'll learn
- What factors impact market growth rates?
- Which industry and market growth rates are best for me to use to predict how my company will perform?
- Where can I look to find relevant, local growth rates, and how do I evaluate information sources?
- How can I calculate a compound annual growth rate, and why should I bother?
No course requirements.