Market Trends: How They Can Benefit Your Business

Harnessing the power of emerging trends can provide a significant boost to your business. This course equips you with the necessary skills to identify and leverage relevant trends, all while avoiding passing fads. Throughout this session, we will explore the most impactful trends that are shaping businesses globally and within specific industries. Additionally, I will direct you to authoritative sources that will help you uncover trends that are specifically applicable to your business.

Exploring the Distinction Between Trends and Fads

Understanding the disparity between a trend and a fad is crucial when it comes to shaping your business strategy. Relying on fads can be risky, so it's important to differentiate between the two.

Spotting trends can provide valuable insights and serve as a powerful tool for your business. I will guide you through the process of identifying trends and seamlessly integrating them into your operations.

Discover the potential impact of various trends on your business, including the latest megatrends, and learn from the experiences of successful companies that have either capitalized on or suffered from these market shifts.

Analysis of Market Trends and Influencing Factors

This course provides a comprehensive analysis of the market trends and drivers affecting several industries, including apparel, automotive, hospitality, and accounting. It explores the implications of these trends for your business. I will discuss six key drivers of market trends, such as technology, innovation, pricing trends, changes in service, societal changes, and present a case study that delves into the market trends impacting a fictional Wearable Tracking Device Business.

Discover the essential drivers to identify and leverage trends in your industry. I offer abundant resources to assist you in researching various trends that can benefit your business.

Discover the Process of Identifying Market Trends

I will guide you through each stage of developing a comprehensive set of significant trends that can greatly influence your business. In this guide, we demonstrate the method of prioritizing your trends in order of their significance.

By implementing this approach, you can concentrate on a select few trends that will yield the highest impact on your business.

Furthermore, learn how to assess each trend and potentially incorporate it into your operations.

Workshop

It's time to start writing, either by putting pen to paper or fingers to keyboard. Explore the Prep Worksheet provided, which will help you articulate the trends that impact your business and incorporate them into your business plan. The crucial element for success lies in dedicating enough time to gain a deep understanding of your business and being fully prepared to manage it. This workshop, along with the Prep Worksheet, will assist you in accomplishing just that.

Course Guide

To assist you throughout the course and provide valuable reference materials for the future, I highly recommend downloading this practical course guide.

1. Entrepreneurs
2. Start-Up Founders
3. C-Suite Executives

1. I'm not graduate from economic bachelor and English is not my mother tongue. But this course and how Mr. Ken explained the content is really easy to understand for beginner like me. Thanks to Mr. Ken for answered all of my question with a fast and easy understandable answer! ~ Diantini S
2. Perfect timing and the insights till now are those that I was exactly looking for.... Excited to learn more ~ Yogen P
3. Such an amazing course. You'll be able to understand and create your own business plan and you'll get a lot of valuable advices ~ A Cerimagic
4. Lot’s of info in this course. Ken really takes you from A to Z . Just what I needed for my business to take off. Thanks ~ Hugo M
5. I'm new to the business world and have been looking for courses with practical guidance. This course definitely provides that and so much more ~ S Slawinski
6. So far so good! A lot of challenges I'm facing in my work place Ken has highlighted the root course, which I was not expecting. He is clear, very engaging and breaks down the jargon. He is straight talking, right down to business attitude. I've just completed the first chapter and he's restoring a little faith in me so quite excited to keep learning (I know, I sound like a nerd) ~ Harrie T
7. This course is the right match for me as I know some about business but believe in always improving. I also want to make sure I have a solid foundation for my business so I'm positioned right for the new year, and growth ~ E Jollymore

1. What is a trend, and how is it different from a fad?
2. Why do fads make for a shaky business foundation?
3. Where can I research trends for my industry?
4. What are the mega-trends affecting global business today?
5. How can I identify trends that impact my business, and determine which are important?

No course requirements.