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Marketing Fundamentals
How to Create a Winning Marketing Plan for Business Growth
Craft a winning Marketing Plan for consistent business growth. This course offers proven strategies on audience targeting, goal setting and key metrics.
Last updated
5/2024
Appropriate for all
Level1h 24m
Full lifetime access
Access on laptop, tablet and mobile devices
Certificate of completion
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Overview
Ever feel like you're constantly starting your marketing efforts from scratch?
One minute you're cranking things out, the next you're buried and marketing falls by the wayside.
This course will help you break free from that cycle and create a Marketing Plan that fuels consistent growth for your business. No more scrambling – you'll have a roadmap to guide your marketing efforts and achieve real results.
Why a Marketing Plan Matters
A well-defined Marketing Plan is your blueprint for success. It helps you:
Target the Right Audience
Stop wasting time and resources on people who won't buy from you. A plan helps you laser-focus on your ideal customers.
Set Clear Goals
Vague ideas like "get more customers" won't cut it. Your plan will help you define SMART goals (Specific, Measurable, Achievable, Relevant, Time-bound) that keep you on track.
Develop Winning Strategies
With a clear understanding of your target audience and goals, you can craft a winning Marketing Strategy. This strategy outlines the specific actions you'll take to reach your target market and achieve your goals.
Track Your Progress
How will you know if your marketing is working? Your plan will include Marketing Budget allocation and key performance indicators (KPIs) to measure success.
Building Your Marketing Plan: Step-by-Step
This course makes creating a Marketing Plan simple and straightforward. Here's what you'll learn:
Document Your Current Position
Take stock of where you are now. What's working in your marketing? What's not?
Put in Your Target Audience
Who are you trying to reach? Understanding your ideal customer is crucial for crafting effective marketing messages.
List Your Next Marketing Objective
What do you want to achieve with your marketing? Increase brand awareness? Drive sales? Get more website traffic?
Create a Marketing Strategy
This is your roadmap to achieving your objectives. Identify the marketing channels you'll use (social media, email marketing, content marketing, etc.)
List Your Marketing Tactics
What specific actions will you take on each channel? This could be anything from creating social media posts to running email campaigns.
Put in Your Marketing Budget
How much are you willing to spend on marketing? Allocate your budget strategically based on your chosen tactics.
Choose Your KPIs/Success Metrics
How will you measure the success of your marketing efforts? Define KPIs (like website traffic or lead generation) to track your progress.
Review and Refine
Your Marketing Plan is a living document. Review it regularly and make adjustments as needed. The course provides templates and resources to make this process easy.
Ready to take control of your marketing and achieve consistent growth?
This course will equip you with the tools and knowledge you need to create a powerful Marketing Plan that gets results. Enrol today and start building a marketing strategy that works for you!
Who this course is for
What you'll learn
Requirements
Devices such as laptops and mobile phones are needed.
Course Content
10 Sections 10 Lectures 1h 24m total length
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