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Marketing KPIs: How to Measure & Track What Matters
Stop guessing and improve your marketing with KPIs! Learn how to track the right KPIs to measure success and make data driven decisions for better results.
Last updated
5/2024
Appropriate for all
Level1h 6m
Full lifetime access
Access on laptop, tablet and mobile devices
Certificate of completion
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Overview
Imagine pouring all your effort into marketing but having no idea what's actually working. Frustrating, right? That's why KPIs or Key Performance Indicators, are your secret weapon for marketing success.
Think of KPIs like a fitness tracker for your marketing efforts. They tell you exactly what's moving the needle and what's falling flat. By tracking the right KPIs, you can remove the guesswork and focus on strategies that get real results.
Here's why mastering KPIs is essential:
Measure What Matters
You can't improve what you don't measure. KPIs give you clear data to understand what's working and what's not. No more flying blind!
Repeat and Refine
KPIs help you track the impact of your marketing campaigns. Did that social media blitz lead to a surge in signups? KPIs tell you for sure. Once you see what works, you can repeat it for even better results.
Target the Right Audience
KPIs help you understand your target audience better. Are they more likely to convert from email marketing or social media ads? KPIs reveal these insights so you can tailor your approach for maximum impact.
Here's how to get started:
Define Your Goals
What do you want to achieve with your marketing? Is it increasing brand awareness, driving sales or generating leads? Clearly defined goals are crucial for choosing the right KPIs.
Identify Your KPIs
Different goals require different KPIs. For example, if you want to boost brand awareness, track website traffic and social media mentions. But if your goal is sales, focus on conversion rates and customer acquisition cost.
Track and Analyze
Once you've chosen your KPIs, set up a system to track them regularly. Most marketing platforms provide built-in analytics that make this easy. The key is to analyze your data and identify trends. Are your KPIs on track? If not, it's time to adjust your strategy.
Here are some common KPIs to consider, depending on your goals:
Remember, KPIs are your compass in the ever-changing world of marketing. By tracking the right ones and analyzing the data, you can make data driven decisions that lead to real marketing success. Stop guessing, start measuring and watch your marketing efforts soar!
Who this course is for
What you'll learn
Course Content
7 Sections 7 Lectures 1h 6m total length
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