Go To Market Strategy

How to take your product to the customer

Last updated 5/2023 English

* Please use the WELCOME-20 Discount Code to enjoy 20% Off

Get your team access to top Uplyrn courses anytime, anywhere.


“Filter everything you’re doing, saying and pitching through the customer point of view, and you’ll improve just about every metric you care about today.” – Matt Heinz, Founder of Heinz Marketing

Go To Market (a.k.a. GTM) Strategy is the plan of an organization to deliver unique value proposition to its customers and achieve a competitive advantage. GTM strategy helps a business clarify why it is launching the product, understand who the product is for, and create a plan to engage with the customer and convince them to buy the product or service.

GTM strategy is imperative not only for Sales & Marketing teams, but also critical for Product managers to envision and develop the products for the customers/users it’s intended for.

Who this course is for

  1. Wannapreneurs
  2. Product Management professionals
  3. Entrepreneurs / Founders
  4. Anyone who is involved in new product development

What you'll learn

  1. What is GTM? Benefits of having a GTM strategy.
  2. Key pillars of GTM strategy.
  3. How to get started with a winning GTM tailored for your target market and product offering.
  4. Reasons for failure of GTM.


No previous knowledge needed.

Course Content

6 Sections 12 Lectures 58m total length

We work with trusted partners to collaborate, engage and connect with you.