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Go To Market Strategy
How to take your product to the customer
Last updated
12/2023
Appropriate for all
Level58m
Full lifetime access
Access on laptop, tablet and mobile devices
Certificate of completion
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Overview
“Filter everything you’re doing, saying and pitching through the customer point of view, and you’ll improve just about every metric you care about today.” – Matt Heinz, Founder of Heinz Marketing
Go To Market (a.k.a. GTM) Strategy is the plan of an organization to deliver unique value proposition to its customers and achieve a competitive advantage. GTM strategy helps a business clarify why it is launching the product, understand who the product is for, and create a plan to engage with the customer and convince them to buy the product or service.
GTM strategy is imperative not only for Sales & Marketing teams, but also critical for Product managers to envision and develop the products for the customers/users it’s intended for.
Who this course is for
What you'll learn
Requirements
No previous knowledge needed.
Course Content
6 Sections 12 Lectures 58m total length
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