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Overview
“Filter everything you’re doing, saying and pitching through the customer point of view, and you’ll improve just about every metric you care about today.” – Matt Heinz, Founder of Heinz Marketing
Go To Market (a.k.a. GTM) Strategy is the plan of an organization to deliver unique value proposition to its customers and achieve a competitive advantage. GTM strategy helps a business clarify why it is launching the product, understand who the product is for, and create a plan to engage with the customer and convince them to buy the product or service.
GTM strategy is imperative not only for Sales & Marketing teams, but also critical for Product managers to envision and develop the products for the customers/users it’s intended for.
Who this course is for
Wannapreneurs
Product Management professionals
Entrepreneurs / Founders
Anyone who is involved in new product development
What you'll learn
What is GTM? Benefits of having a GTM strategy.
Key pillars of GTM strategy.
How to get started with a winning GTM tailored for your target market and product offering.
Overview
“Filter everything you’re doing, saying and pitching through the customer point of view, and you’ll improve just about every metric you care about today.” – Matt Heinz, Founder of Heinz Marketing
Go To Market (a.k.a. GTM) Strategy is the plan of an organization to deliver unique value proposition to its customers and achieve a competitive advantage. GTM strategy helps a business clarify why it is launching the product, understand who the product is for, and create a plan to engage with the customer and convince them to buy the product or service.
GTM strategy is imperative not only for Sales & Marketing teams, but also critical for Product managers to envision and develop the products for the customers/users it’s intended for.
Who this course is for
What you'll learn
Requirements
No previous knowledge needed.
Course Content
6 Sections 12 Lectures 58m total length
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