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Grow Your Business with a Winning Marketing Strategy

Craft a tailored strategic marketing plan for your business and boost revenue. Explore marketing objectives, programs, thought leadership, and action plans.

5.0
221 views
Created By : Ken Burke
2h 33m
Appropriate for all
English
Last updated : 5/2024

What you'll learn

  1. How will your marketing programs impact your marketing budget and bottom line
  2. Identify how to measure the success of each and every one of your marketing programs
  3. Considerations for how your marketing programs fit with your other business strategies
  4. Establish your credibility vis-a-vis thought leadership
  5. Discover inexpensive—and free—ways to do thought leadership
  6. How can I measure success of marketing initiatives?

Overview

The success of your business relies on having a strong marketing plan that propels your business towards greater achievements. In this course, you will gain the knowledge to develop effective marketing strategies that will boost your revenue. I will guide you through each stage of the process, empowering you to create a tailored strategic marketing plan for your business.

The course consists of four modules, which are as follows:

Module 1: Marketing Objectives

Marketing goals serve as the definitive list of achievements to strive for in all your marketing endeavors. However, it is important to establish specific and quantifiable targets. This Learning Stream delves into distinguishing between feeble and robust objectives, provides suggestions for various types of goals to set, and offers a workshop to equip you with the skills to formulate marketing objectives for your own business.

Module 2: Marketing Programs

In this module, we explore the strategies to generate interest in your products and services. This comprehensive Learning Stream delves into 11 marketing programs, such as email marketing, SEO, content marketing, and advertising. I will provide practical examples to demonstrate how you can effectively implement the most suitable programs for your business.

Module 3: Becoming a Thought Leader

Becoming a thought leader allows you to effectively communicate your message to customers and establish a strong connection with your brand. In this Learning Stream, we will explore real-life examples of thought leadership and delve into strategies for maximizing the benefits of this type of free content marketing, such as through blogs, reports, speaking engagements, PR, and more. I will also provide a comprehensive workshop and thought leadership preparation worksheet to assist you in your journey towards becoming a thought leader.

Module 4: Creating a Strategic Marketing Action Plan

While the movie line, "If you build it, they will come" may sound appealing, it doesn't hold true when it comes to attracting customers for a new business. To effectively find customers, you must generate demand for your product or service through a combination of marketing and sales methods. This learning module explores the intricacies of acquisition strategy by outlining the fundamental components of a prosperous marketing and sales initiative, encompassing various tactics such as social media marketing and net promoter scores.

Course Guide

I suggest downloading this useful course guide to assist you in navigating through the course and provide valuable reference materials for future use.

Who this course is for

  1. Entrepreneurs
  2. Start-Up Founders
  3. C-Suite Executives
  4. Marketing Professionals

Requirements

No course requirements.

Testimonials

  1. I'm not graduate from economic bachelor and English is not my mother tongue. But this course and how Mr. Ken explained the content is really easy to understand for beginner like me. Thanks to Mr. Ken for answered all of my question with a fast and easy understandable answer! ~ Diantini S
  2. Perfect timing and the insights till now are those that I was exactly looking for.... Excited to learn more ~ Yogen P
  3. Such an amazing course. You'll be able to understand and create your own business plan and you'll get a lot of valuable advices ~ A Cerimagic
  4. Lot’s of info in this course. Ken really takes you from A to Z . Just what I needed for my business to take off. Thanks ~ Hugo M
  5. I'm new to the business world and have been looking for courses with practical guidance. This course definitely provides that and so much more ~ S Slawinski
  6. So far so good! A lot of challenges I'm facing in my work place Ken has highlighted the root course, which I was not expecting. He is clear, very engaging and breaks down the jargon. He is straight talking, right down to business attitude. I've just completed the first chapter and he's restoring a little faith in me so quite excited to keep learning (I know, I sound like a nerd) ~ Harrie T
  7. This course is the right match for me as I know some about business but believe in always improving. I also want to make sure I have a solid foundation for my business so I'm positioned right for the new year, and growth ~ E Jollymore
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Course Content

9 Sections 38 Lectures 2h 33m total length

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