The concept of Growth Hacking can be distilled into two fundamental strategies: optimizing your product or customer journey and leveraging existing communities where your target audience resides. In this course, Andrew will provide comprehensive insights into both strategies, supported by compelling examples and step-by-step guidance on how to replicate his successful approaches.
Understanding Growth Hacking
Growth Hacking has become a prevalent buzzword embraced by journalists, startups, marketers, and HR teams. At its core, a Growth Hacking campaign revolves around fostering sustainable growth with limited resources, often involving unconventional or experimental methods. Throughout this course, we will delve deeper into impactful growth hacking techniques that have propelled relatively unknown companies into the limelight. Furthermore, we will explore how growth hacking can be employed to foster company growth even before its official launch. Lastly, we will examine some of the most significant growth hacking triumphs from Andrew's career.
Meet Your Instructor
I am Andrew Miller, and I have steered three startups towards multimillion-dollar growth using these very growth hacking strategies. With over 15 years of experience in cultivating growth for startups, including the successful execution of growth hacking campaigns, I offer exclusive insights into bootstrapped growth and marketing strategies that prioritize practical implementation over mere theory and concepts. Having conducted lectures in more than 15 countries and instructed over 5,000 students both in person and online, I bring a wealth of hands-on expertise to this course.
This course comprises high-definition growth hacking video lessons and an interactive workbook featuring assignments, exclusive templates, cheatsheets derived from my professional journey, strategic documents, as well as recommendations for tools that have proven to be both time and cost-effective. These resources have been instrumental in fueling the growth of renowned brands such as Tinder, LivingSocial, Hitlist, RoadTrippers, and numerous other startups that are not as widely recognized.
Module 1: Understanding Growth Hacking
Growth hacking forms the foundation of my marketing approach. When working with limited marketing resources, we must employ clever strategies to foster growth. This module delves into the essence of growth hacking and its significance for your business.
Module 2: Integrating Growth Strategies into Your Product
Marketers often operate in separate spheres from their development teams. Whether collaborating closely or outsourcing development, this module details my experiences in closely collaborating with development teams to integrate viral growth strategies into our products. Additionally, I will showcase easily implementable examples that you can apply today.
Module 3: Leveraging Existing Channels for Growth
Another prevalent growth hacking approach involves identifying, infiltrating, and ethically cultivating awareness within established online communities where your target audience engages. I will illustrate how to execute this in an authentic and valuable manner, providing examples of its successful implementation by renowned brands and startups.
Who this course is for
- Business Owners
- Startup Founders
- Marketing Managers
- Marketing Students
- Growth Hackers
What you'll learn
- How to Growth Hack Your Own Product For More Virality
- How To Incentivize Referrals and Sharing
- How To Hack Existing Communities to Steal Exposure
- The Two Main Types of Growth Hacking and Several Examples
- How To Approach Growth Hacking with limited resources
- And much much more!