Join Andrew Miller as he shares his invaluable insights on leveraging social media influencers to effectively promote startups. Gain knowledge on building a successful influencer marketing campaign from the ground up, including crafting compelling offers and creating engaging content tailored to your audience.
Unveiling the Power of Influencer Marketing
In today's fast-paced digital landscape, influencer marketing stands out as one of the most potent channels for rapid business growth. Through my extensive experience across numerous projects, I have consistently found influencer marketing to offer unmatched cost-effectiveness, with remarkably low CPM (and sometimes CPA). However, mastering this strategy has been the result of over 500 engagements, highlighting the challenges involved in getting it right. Irrespective of your industry, harnessing the influence of key personalities is crucial for spreading the word about your business.
Unparalleled Expertise in Driving Startup Growth
With a track record of propelling three startups to multimillion-dollar success using influencer marketing, I bring over 15 years of experience in catalyzing startup growth, including a dedicated focus on executing impactful influencer campaigns for over 3 years. My teachings encompass exclusive bootstrapped growth and marketing tactics that prioritize practical implementation over mere theoretical concepts. Having conducted lectures in more than 15 countries and mentored over 5,000 students, both in-person and online, my strategies are unparalleled and offer a unique edge in the realm of business expansion.
This course offers high-definition influencer marketing video lessons, as well as recommendations for tools that have saved both time and money. These are the very strategies I have utilized to elevate the profiles of renowned brands such as Tinder, LivingSocial, Hitlist, and RoadTrippers, along with numerous other emerging startups.
Module 1: Identifying and Recruiting Influencers
Influencer marketing is rapidly becoming indispensable for budding brands. Successfully placing your product or service in the hands of individuals with the widest audience is crucial for launching your business, and I will guide you through the process of efficiently sourcing, reaching out to, and engaging influencers on a large scale.
Module 2: Pricing - Determining the Right Offer
Understanding where to make contact, whom to approach, and what to offer each influencer is pivotal for saving time and money in your influencer marketing strategy. In this module, we will delve into industry averages and benchmarks to help you determine appropriate offers for each influencer.
Module 3: Perfecting Influencer Content
A common oversight made by startups and brands in influencer marketing is granting influencers free rein to create any content they desire. This can diminish your return on investment and adversely impact your financial standing. Here, I will share the best practices for content that I have developed from overseeing over 500 influencer marketing posts. You will learn which content types are most effective and which influencers are most suitable for specific content.
Module 4: Leveraging Agencies and Platforms
If your project has already demonstrated success in influencer marketing, you may want to elevate your approach by engaging a professional influencer marketing agency or influencer marketing platform for broader collaborations. Having utilized both strategies multiple times, I am eager to help you save time and money through my insights. Discover my preferred platform and gain an understanding of when and why you might require an agency to manage your influencer relationships.
Who this course is for
- Business Owners
- Startup Founders
- Marketing Managers
- Marketing Students
- Social Media Marketers
What you'll learn
- How to Develop and Influencer Marketing Strategy
- Which Social Media Influencers Are Best For Your Biz
- What’s the difference between the three main influencer channels.
- How To Get Influeners for FREE
- How To Get Maximum ROI from Influencers
- What Are Microinfluencers and How Can Use Them.
- And much much more!