When we are really into something important, and all the sudden we get, “will you do me a favor” or “can you do something for me,” coming from people that we love and trust. Often it is hard to “say no” to requests we do not feel comfortable fulfilling, because of the work we are doing.
Why?
Because in the past those people have helped us in some way or another, and we are feeling obligated to fulfill that request no matter if we like it or not.
Robert Cialdini, one of the most quoted speakers on persuasion in the business world, talks about reciprocity principle – "the good old give and take."
What that simply means, in the context of obligation, we feel a pull to say “yes” to those we owe and have helped us in the past. In this case friends and family…
It is really hard to break those chains of obligation when it comes to eliminating distractions from the people we love and trust.
However, we need to understand the current situation we are in…
When we try to build an online business, saying no, is not just important, but also necessary.
If you cannot say no to someone you love and trust, then you are in a position of jeopardizing your business. Why?
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And instead of moving things forward, we are rushed to do something else and pulled away from our business activities.
Often times we are saying to ourselves that “this is just a small request,” like going out shopping with that person, cleaning things, hanging out at bars and restaurants etc., however, things like this tend to multiply.
What I’ve learned from Brian Tracy, one of the most successful time management experts, is that when you are doing the small and insignificant things first, they multiply!
Let’s say you go out shopping with your best friend. She needs a dress. It sounds like a 30 minute work, you go there, you like the dress and you buy it and come back…
Well, in reality, things are not happening that way … we have to make a choice, we look around, trying to find a better deal, perhaps that dress has to have a specific color and so on… All the sudden 2-3 hours of the day are GONE forever! Initially you thought it could be for only 30-40 minutes. And this does not include hanging out with mutual friends along the way…
The bottom line is…
The inability to say no to requests from friends and family is endangering one’s business.
If you are afraid that you can lose some friends down the road, when you are denying certain requests they expect you to fulfill, we begin to seek for approval.
Usually small things are insignificant, if you say “no,” they might not be going to like it at the moment, but often fades away quickly. Most people forget very quickly!
However, if some of your friends does not understand your situation, where you also have important things to do… you may want to talk to them in ways that’s going to clear any confusion.
Having other people to make their priorities yours it is not an effective way of dealing in such situations. You always want people around you who can support you, understand your need for privacy, and bring the best in you.
Tip: Schedule or set aside a block of time for those type of distractions. Often they are based on an impulse, and it might be impossible to detect them, but you have control over your own time, so you may want to give yourself more time to finish a task that’s important to you.
You are your own boss, and if you do not control your own activities, you are going to live someone else’s agenda.
I am not saying that you should always “say no” to people, you have to do this in specific situations… and especially when you are focused at your work and have a concrete plan for the day to get the job done.
Also, I am not saying that you should put your business first and your friends/family second… there should be a specific time frame set aside for business and a time frame specifically designed for friends and family.
In fact, I am a strong believer that family and friends are more important than the business, but…
…there’s a line we do not cross, and if you mix both your business world and your personal life, then you are getting yourself into serious troubles. You always want to separate both and treat them as a separate entity.
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