PR: The Role of Press Releases in Public Relations

Are you tired of shelling out over $10,000 a month to a PR agency for essential news coverage for your business?

The wait for affordability shouldn't hold you back, as you can take charge of your startup's Public Relations on your own. With my extensive experience in launching successful PR campaigns for over 20 startups, I can guide you through the process, ensuring effectiveness and efficiency.

About Me

I'm Andrew Miller, and I've utilized these strategies to drive three startups to multi-million dollar growth.

Course Content

By enrolling in this course, you'll gain access to:

• Templates from my career
• Examples of Press Release that have garnered global press for projects from renowned startups like Tinder, LivingSocial, Hitlist, and RoadTrippers.

What You'll Learn

Enroll in this course and you'll learn:

How to Build a Targeted Press List

Discover how to source and compile emails of reporters, writers, and other storytellers relevant to your target audience, at no cost.

Crafting the Perfect Press Release

Discover the art of crafting captivating headlines. Press releases may not be complex, but there are numerous tactics to enhance the effectiveness of your message and ensure that readers engage with your story. In this section, we will delve into the process of creating the optimal press release for your target audience.

Mastering Press Release Distribution

Compiling the list and drafting the press release are only part of the equation. Now, it's crucial to understand how to garner attention for your PR. Learn the best practices for timing and method of distribution, identifying the initial recipients, and maximizing the impact of your time investment.

Maximizing Free Press Opportunities

Striving for nothing short of remarkable growth, this section explores additional avenues to have your press release published for free and noticed by the most influential individuals – the storytellers!

1. Business Owners
2. Startup Founders
3. Entrepreneurs
4. Marketing Professionals
5. SMBs
6. Startups

1. Short & simple and to the point while being inspiring. I really feel his energy inspiring to launch into this realm of marketing. It has always been intimidating, but his resources and tips are great ~ Shannon D
2. Straight to the point but including all the details you need in order to be successful with PR endeavors ~ Kristen C
3. It was good and I liked that he gave you example into what you to write to a reporters - this can be scary at times so it was good to know how to approach them ~ Daniella P

1. How to Find and Target Reporters/Writers Correctly
2. How To Create The Perfect Press Release
3. How To Distribute Your Press Release Globally
4. All The Free Ways To Promote Your PR Online