The presence of pricing influencers is of utmost importance when it comes to determining your pricing capabilities. Having a greater degree of flexibility is essential in order to effectively command higher prices and achieve greater profit margins.
In this comprehensive course, Ken, an expert in the field, will guide you through the eight key pricing influencers that can significantly impact your pricing strategy. By thoroughly understanding and implementing the strategies provided by Ken, you will not only enhance your position in the market but also gain increased flexibility in your overall pricing strategy. With this newfound knowledge and expertise, you will be better equipped to navigate the complexities of pricing and maximize your profitability in the competitive business landscape.
Ken will thoroughly examine and explore various effective pricing strategies that can be seamlessly integrated into your business operations. By doing so, he will provide invaluable assistance in determining the most suitable pricing structure for your product or service. This meticulous approach guarantees that you will not only maximize your revenue but also capitalize on untapped profit opportunities.
Here are the eight influencers that we will learn about in this course:
- Competition Pricing
- Demand Pricing
- First of a Kind Pricing
- Uniqueness Pricing
- Scarcity Pricing
- Quality Pricing
- Margins Pricing
- Customer's Perspective of Value
During the duration of this course, we will actively participate in an engaging and interactive activity that has been specifically designed to aid you in evaluating and determining the exact level of pricing adaptability that your product or service possesses. It is crucial to understand that the extent of flexibility in your pricing strategy directly correlates to the potential increase in price that you can achieve, ultimately leading to a significant enhancement in your overall profit margin.
Who this course is for
- Sales and Marketing Teams
What you'll learn
- The impact on your pricing strategy for each pricing influencer.
- Insightful strategies to maximize pricing and increasing margins.
- Ways to increase customer's perceived value for your product or service.
- Determine the level of pricing flexibility (hence margins) you have in your product or service