Product Strategy Explained: How to Grow Your Business

When it comes to shaping your product or service strategy, perfection can actually hinder your progress. While you may have the desire to achieve perfection before launching, it is important to prioritize the elements of your offering that directly address the core customer need. This requires a ruthless focus on those key components and a vision and plan for development that allows you to test your concept in the marketplace as soon as possible.

This course provides guidance on creating a customer focused product or service vision and developing effective strategies.

Overview of Product Strategy

What does your product/service offer and how will customers discover and gain value from it? Your product strategy encompasses the answers to these inquiries and represents the culmination of your product/service definition. This course provides insights into defining your product vision, the significance of a product roadmap, and execution tips to ensure a timely launch of your Minimum Viable Product (MVP), without rushing it.

Uncover the essential building blocks required to construct a robust and effective product strategy. Gain valuable insights into the fundamental elements that will shape your approach.

Unlock the secrets to success when formulating your product or service strategy. Discover the vital factors that are indispensable for achieving your goals.

Investors seek clarity and a well-defined product strategy that is readily comprehensible. Learn why investors gravitate towards concepts they comprehend and can relate to.

Crafting an Irresistible Product Strategy

Using Dropbox as a case study, this course elucidates the process of describing your product's essence, positioning it within the development timeline, establishing a release timeline, and outlining the meticulous step-by-step execution required to bring your offering to market.

Voss Water: A Fascinating Case Study in Product Strategy Development

Discover the intriguing journey of Voss Water as we delve into the evolution of their product strategy. Prepare to be amazed by the path they took to achieve their current level of success.

Distinguishing Product Vision from Company Vision

Many entrepreneurs often confuse product vision with company vision. It is crucial to have a clear understanding of both concepts as they are integral to your business plan.

Key Questions for Your Product Vision

In order to maintain the alignment of your product vision, I will provide guidance on how to effectively inquire about certain aspects. This will help ensure that you stay on the right track throughout the process.

Common Errors

We will also examine some common mistakes entrepreneurs make when defending their product or service strategies. It is important to avoid these mistakes and learn from them.

Recommended Approaches

Discover the best practices for effectively defending your product or service strategy. Investors often inquire about this, so it is important to be well-prepared.

This course is part of a comprehensive series on developing a successful product strategy. To learn more, you can watch the following courses in this series:

1. Minimum Viable Product or Service (MVP / MVS): Why It Matters
2. Product Roadmap for Your Business: Key to Success

1. Entrepreneurs
2. Start-Up Founders

1. I'm not graduate from economic bachelor and English is not my mother tongue. But this course and how Mr. Ken explained the content is really easy to understand for beginner like me. Thanks to Mr. Ken for answered all of my question with a fast and easy understandable answer! ~ Diantini S
2. Perfect timing and the insights till now are those that I was exactly looking for.... Excited to learn more ~ Yogen P
3. Such an amazing course. You'll be able to understand and create your own business plan and you'll get a lot of valuable advices ~ A Cerimagic
4. Lot’s of info in this course. Ken really takes you from A to Z . Just what I needed for my business to take off. Thanks ~ Hugo M
5. I'm new to the business world and have been looking for courses with practical guidance. This course definitely provides that and so much more ~ S Slawinski
6. So far so good! A lot of challenges I'm facing in my work place Ken has highlighted the root course, which I was not expecting. He is clear, very engaging and breaks down the jargon. He is straight talking, right down to business attitude. I've just completed the first chapter and he's restoring a little faith in me so quite excited to keep learning (I know, I sound like a nerd) ~ Harrie T
7. This course is the right match for me as I know some about business but believe in always improving. I also want to make sure I have a solid foundation for my business so I'm positioned right for the new year, and growth ~ E Jollymore

1. How to develop a compelling product vision that will guide all your stakeholders 
2. The building blocks that every product strategy must have
3. How to craft your product strategy for investors or your CEO
4. What elements of my product or service need to be nailed down?
5. How is a product or service vision different from my company vision?
6. What is an MVP, and why should I do it