Display Advertising in The Future of Digital Marketing

If you are a media professional or a student with a fundamental grasp of the field and wish to delve into more advanced topics, then Digital Marketing and Advertising: Pro Tips and Trends is tailored for you!

As a sequel to the widely acclaimed Digital Marketing and Advertising: A Guide to Get Started, this course offers a comprehensive insight into the intricate realm of Digital Marketing. Through a blend of in-person elucidations, voiced-over presentations, and animations, this course illuminates the intricate processes that facilitate the delivery of trillions of ads across billions of digital devices on a daily basis.

Covered Topics

Below are the topics that will be covered in this session:

Programmatic Advertising & Real Time Bidding (RTB)

• Explanation of programmatic buying and selling
• Automated execution of buys
• Companies involved in programmatic advertising
• Meaning of terms related to programmatic advertising

Waterfalls & Header Bidding

• Selection process for ads in apps and websites
• Strategies for media publishers to enhance digital ad products

Mobile - SDKs & Consumer Trends

• Shift of time spent on mobile surpassing desktop
• Understanding mobile advertising
• Different mobile products and significant trends

Verification / Bots / Fraud & Viewability

• Concerns about fraud in digital advertising
• Overview of existing fraud types
• Efforts by advertisers and tech companies to combat fraud

Data Collection & Use (+DMPs)

• Importance of data in advertising
• Explanation of data collection and utilization
• Understanding Data Management Platforms (DMPs)

The Future of Digital Advertising

• Impact of new products, companies, and trends on advertising
• Potential major changes in the advertising industry

Understanding Programmatic Advertising and Its Impact

Join me as I elucidate the concept of programmatic advertising and its profound impact on the digital marketing and advertising landscape. This course will delve into the workings of Header-Bidding, how it is revolutionizing the industry, and the influence of mobile usage on advertising expenditure, which continues to expand.

Mastering Key Skills for a Global Industry

The skills acquired in this course are universally applicable and can be implemented in any country and within any organization. The digital marketing and advertising domain is a global industry, demanding professionals to embrace a global perspective for success.

Embracing the Complexity of Digital Marketing

For those with even a rudimentary understanding of digital marketing and advertising, I strongly advocate enrolling in this course. The realm of digital marketing and advertising extends far beyond platforms like Facebook and Google, and this course elucidates these "other aspects" and illustrates how they can be leveraged to endorse products, brands, or to further monetize content.

Seizing Opportunities in a Booming Industry

According to recent trends by Statista, the digital marketing and advertising industry is projected to exceed a value of $330 billion annually by 2021. If you have yet to explore this industry, the time is imminent. Gain a head start in your career and outpace your colleagues and peers by enrolling in this intermediate-advanced level course.

1. Anyone who took Digital Advertising & Marketing 101 and wants to learn the next level
2. Anyone in the digital advertising or media field who wants to learn more about advertising
3. Anyone looking to expand their knowledge of the digital advertising space
4. People who want to learn about programmatic advertsiing
5. People who want to learn about Header Bidding and its affect on publisher demand
6. Media professionals expanding their knowledge of digital media
7. Digital Marketing professionals looking to expand their knowledge of the advertising space

1. You should know the topics covered in Digital Advertising & Marketing 101
2. Topics covered in 101: Exchanges, DSPs, Ad Networks, Ad Agencies, Ad Servers, Types of digital ad units, buying models, IAB, MRC
3. A basic to intermediate understanding of digital marketing
4. Be able to differentiate between paid advertising, regular press, and word of mouth marketing

1. ★★★★★ “When combined with Ben's 101 course, the two classes make for a thorough and well-organized primer on digital media today. Perfect for marketing people and agency folks (creative, account) who are not immersed in a media agency. It will give you a foundation for how digital media is structured, a clear explanation of the jargon and acronyms you'll hear bantered about, and a better understanding of the opportunities available. The 201 course goes into important detail about some of the key changes that have taken place in digital advertising recently. Ben explains the concepts clearly and succinctly. Definitely worth the time investment.” ~ Shawn E Fraser
2. ★★★★★ “This course is amazing. I do affiliate marketing and always wanted to learn about programmatic advertising and this course me taught that. I completed this for an interview and the employer was really impressed by the knowledge I had. Hope there is another in-depth version of this course. Where he goes into ad platforms or ad servers and teaches the real world applications.” ~ Suryameet Singh
3. ★★★★★ “Comprehensive overview...detailed!” ~ Kaithlean Crotty-Clark
4. ★★★★★ “So full of useful info deeper into the digital marketing world.” ~ Jennifer Vitug
5. ★★★★★ “Excellent and to the point, the instructor has complete knowledge about the course, I would definitely recommend this to everyone.” ~ Syed Mehdi Asghar
6. ★★★★★ “Very good, it touches subjects that in other courses are not mentioned…” ~ José Luis Ojeda
7. ★★★★★ “Clear and to the point. I like the pace as well. Very well done!” ~ Chuck Johnson
8. ★★★★★ “Informative - paints a good overall picture and touches on key concepts and definitions.” ~ Robynne