Digital Marketing and Advertising: Pro Tips and Trends
Learn advanced topics like programmatic advertising, header bidding, mobile trends, fraud prevention, data utilization & the future of digital advertising.
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Last updated
5/2024
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Overview
If you are a media professional or a student with a fundamental grasp of the field and wish to delve into more advanced topics, then Digital Marketing and Advertising: Pro Tips and Trends is tailored for you!
As a sequel to the widely acclaimed Digital Marketing and Advertising: A Guide to Get Started, this course offers a comprehensive insight into the intricate realm of Digital Marketing. Through a blend of in-person elucidations, voiced-over presentations, and animations, this course illuminates the intricate processes that facilitate the delivery of trillions of ads across billions of digital devices on a daily basis.
Covered Topics
Below are the topics that will be covered in this session:
Programmatic Advertising & Real Time Bidding (RTB)
Explanation of programmatic buying and selling
Automated execution of buys
Companies involved in programmatic advertising
Meaning of terms related to programmatic advertising
Waterfalls & Header Bidding
Selection process for ads in apps and websites
Strategies for media publishers to enhance digital ad products
Mobile - SDKs & Consumer Trends
Shift of time spent on mobile surpassing desktop
Understanding mobile advertising
Different mobile products and significant trends
Verification / Bots / Fraud & Viewability
Concerns about fraud in digital advertising
Overview of existing fraud types
Efforts by advertisers and tech companies to combat fraud
Data Collection & Use (+DMPs)
Importance of data in advertising
Explanation of data collection and utilization
Understanding Data Management Platforms (DMPs)
The Future of Digital Advertising
Impact of new products, companies, and trends on advertising
Potential major changes in the advertising industry
Understanding Programmatic Advertising and Its Impact
Join me as I elucidate the concept of programmatic advertising and its profound impact on the digital marketing and advertising landscape. This course will delve into the workings of Header-Bidding, how it is revolutionizing the industry, and the influence of mobile usage on advertising expenditure, which continues to expand.
Mastering Key Skills for a Global Industry
The skills acquired in this course are universally applicable and can be implemented in any country and within any organization. The digital marketing and advertising domain is a global industry, demanding professionals to embrace a global perspective for success.
Embracing the Complexity of Digital Marketing
For those with even a rudimentary understanding of digital marketing and advertising, I strongly advocate enrolling in this course. The realm of digital marketing and advertising extends far beyond platforms like Facebook and Google, and this course elucidates these "other aspects" and illustrates how they can be leveraged to endorse products, brands, or to further monetize content.
Seizing Opportunities in a Booming Industry
According to recent trends by Statista, the digital marketing and advertising industry is projected to exceed a value of $330 billion annually by 2021. If you have yet to explore this industry, the time is imminent. Gain a head start in your career and outpace your colleagues and peers by enrolling in this intermediate-advanced level course.
Who this course is for
Anyone who took Digital Advertising & Marketing 101 and wants to learn the next level
Anyone in the digital advertising or media field who wants to learn more about advertising
Anyone looking to expand their knowledge of the digital advertising space
People who want to learn about programmatic advertsiing
People who want to learn about Header Bidding and its affect on publisher demand
Media professionals expanding their knowledge of digital media
Digital Marketing professionals looking to expand their knowledge of the advertising space
Testimonials
★★★★★ “When combined with Ben's 101 course, the two classes make for a thorough and well-organized primer on digital media today. Perfect for marketing people and agency folks (creative, account) who are not immersed in a media agency. It will give you a foundation for how digital media is structured, a clear explanation of the jargon and acronyms you'll hear bantered about, and a better understanding of the opportunities available. The 201 course goes into important detail about some of the key changes that have taken place in digital advertising recently. Ben explains the concepts clearly and succinctly. Definitely worth the time investment.” ~ Shawn E Fraser
★★★★★ “This course is amazing. I do affiliate marketing and always wanted to learn about programmatic advertising and this course me taught that. I completed this for an interview and the employer was really impressed by the knowledge I had. Hope there is another in-depth version of this course. Where he goes into ad platforms or ad servers and teaches the real world applications.” ~ Suryameet Singh
★★★★★ “So full of useful info deeper into the digital marketing world.” ~ Jennifer Vitug
★★★★★ “Excellent and to the point, the instructor has complete knowledge about the course, I would definitely recommend this to everyone.” ~ Syed Mehdi Asghar
★★★★★ “Very good, it touches subjects that in other courses are not mentioned…” ~ José Luis Ojeda
★★★★★ “Clear and to the point. I like the pace as well. Very well done!” ~ Chuck Johnson
★★★★★ “Informative - paints a good overall picture and touches on key concepts and definitions.” ~ Robynne
What you'll learn
What is Header Bidding vs. Waterfalls and why is it important?
What is Viewability and how does it affect advertising buys?
What is Ad Verification and what companies offer that service?
What is Programmatic Advertising & RTB (Real Time Bidding)?
What does the future hold for the digital advertising space?
Learn from an industry expert
Analyze trends and news
Join students in over 120 countries
Learn about an industry on track to be worth over $330B a year by 2021
Expand your knowledge to an intermediate - advanced level
Make smarter decisions about your digital advertising efforts
Advance your career with a deeper understanding of the digital advertising industry
Requirements
You should know the topics covered in Digital Advertising & Marketing 101
Topics covered in 101: Exchanges, DSPs, Ad Networks, Ad Agencies, Ad Servers, Types of digital ad units, buying models, IAB, MRC
A basic to intermediate understanding of digital marketing
Be able to differentiate between paid advertising, regular press, and word of mouth marketing
Overview
If you are a media professional or a student with a fundamental grasp of the field and wish to delve into more advanced topics, then Digital Marketing and Advertising: Pro Tips and Trends is tailored for you!
As a sequel to the widely acclaimed Digital Marketing and Advertising: A Guide to Get Started, this course offers a comprehensive insight into the intricate realm of Digital Marketing. Through a blend of in-person elucidations, voiced-over presentations, and animations, this course illuminates the intricate processes that facilitate the delivery of trillions of ads across billions of digital devices on a daily basis.
Covered Topics
Below are the topics that will be covered in this session:
Programmatic Advertising & Real Time Bidding (RTB)
Waterfalls & Header Bidding
Mobile - SDKs & Consumer Trends
Verification / Bots / Fraud & Viewability
Data Collection & Use (+DMPs)
The Future of Digital Advertising
Understanding Programmatic Advertising and Its Impact
Join me as I elucidate the concept of programmatic advertising and its profound impact on the digital marketing and advertising landscape. This course will delve into the workings of Header-Bidding, how it is revolutionizing the industry, and the influence of mobile usage on advertising expenditure, which continues to expand.
Mastering Key Skills for a Global Industry
The skills acquired in this course are universally applicable and can be implemented in any country and within any organization. The digital marketing and advertising domain is a global industry, demanding professionals to embrace a global perspective for success.
Embracing the Complexity of Digital Marketing
For those with even a rudimentary understanding of digital marketing and advertising, I strongly advocate enrolling in this course. The realm of digital marketing and advertising extends far beyond platforms like Facebook and Google, and this course elucidates these "other aspects" and illustrates how they can be leveraged to endorse products, brands, or to further monetize content.
Seizing Opportunities in a Booming Industry
According to recent trends by Statista, the digital marketing and advertising industry is projected to exceed a value of $330 billion annually by 2021. If you have yet to explore this industry, the time is imminent. Gain a head start in your career and outpace your colleagues and peers by enrolling in this intermediate-advanced level course.
Who this course is for
Testimonials
What you'll learn
Requirements
Course Content
8 Sections 17 Lectures 1h 47m total length
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