What is Programmatic Advertising and How It Can Work for You

Have you come across the term Programmatic Advertising?

What about RTB? 

Maybe you've encountered terms like Supply-Side Platforms (SSP), Demand-Side Platforms (DSP), or exchange. However, do you truly understand the meanings of these terms and the functions of the companies associated with them?

Programmatic Advertising Industry

In 2020, the programmatic advertising industry reached a value of $65 billion annually, representing approximately 20% of all digital advertising expenditure. This figure reflects an astonishing growth of almost 2,000% since 2011. The magnitude of this industry, coupled with its rapid expansion, necessitates substantial efforts from numerous companies. Furthermore, it demands a sophisticated system that yields benefits for all stakeholders involved.

Course Overview

The What is Programmatic Advertising and How It Can Work for You course aims to guide you through the process of a programmatic ad purchase, the involvement of ad-tech companies, and the advantages for both advertisers and publishers. This course systematically dissects the ecosystem to provide a clear understanding of the concept of "programmatic."

What to Expect

By enrolling in this course, you will become part of a community of over 50,000 students from more than 130 countries who have benefited from my teachings. My digital advertising classes have garnered hundreds of 5-star reviews from industry professionals and recent graduates. I am confident that not only will you learn from this course, but you will also find the experience enriching.

Course Content

Immerse yourself in the realm of programmatic advertising through this introductory-level course, tailored for individuals with an intermediate grasp of the digital marketing landscape. I will elucidate the true nature of programmatic advertising and its execution using simple visuals to demystify complex systems. This course is ideal for those interested in advertising their businesses online, seeking opportunities in digital media planning, curious about how major brands make online ad placement decisions, students focusing on marketing and advertising, or individuals intrigued by the creation and delivery of online ads.

Course Subjects

Defining Digital Advertising

Explanation of digital advertising and its components.

Ad Sizes & Standards

Understanding the ad sizes and units included in a programmatic buy.

Common Pricing Models

Exploring prevalent pricing models and their calculation formulas.

Ad-Tech Companies

Distinguishing features of various programmatic ad-tech companies.

Publisher Integrations

Process of websites or mobile apps collaborating with programmatic tools.

Programmatic Process

Visual representation of the execution process for a buy.

Utilizing Data for Informed Buys

Leveraging data to enhance programmatic buys.

Programmatic vs. RTB

Differentiating between programmatic and real-time bidding (RTB).

Pricing the Bid

Decision making process for determining bid prices by publishers and advertisers.

Auction Types

Reviewing the various types of auctions required for bid execution.

Reporting

Significance and contents of reporting in a programmatic buy.

Conclusion

Join me in exploring the world of programmatic advertising and gain a comprehensive understanding of this dynamic field.

1. Baseline knowledge of the digital marketing space
2. Understanding that programmatic advertising is a way to buy and sell digital ads
3. Come to the course ready to learn

1. ★★★★★ “I'm in advertising sales and have been looking for a clean easy way to explain and also test my root knowledge of the programmatic ad space. It was very helpful and simple to understand which is hard to do with this topic.” ~ Raul Bonilla
2. ★★★★★ "Being an advertising agency media planner and buyer, having this hands on information helps when we face a decision to go into the digital advertising space. Your 101 and 201 was extremely informative and truly like your overviews in a very simplistic explanation. Thank you and look forward to your future courses." ~ Diane Tody