In this comprehensive course, Eric Lofholm unveils his top strategies for lead generation, which have been pivotal in establishing a robust database of over 50,000 leads. Throughout the course, participants will delve into the best practices for lead generation, gain insight into the mindset of a highly successful lead generator, and receive Eric's foremost lead generation strategy that has personally yielded over 1,000 leads.
- Eric's proven lead generation ideas
- Best practices for generating hundreds or even thousands of additional leads
- Understanding the mindset of a successful lead generator
- Eric's top-performing lead generation strategy
- Importance of lead organization
The business, Skyhook, is inspired by NBA basketball player Kareem Abdul-Jabbar, who holds the record for the most points scored in NBA history, mainly due to his signature move, the skyhook. Discover your own unique "Skyhook" to generate leads effectively.
The primary goal of lead generation is to move prospects through the stages of the sales process. Stage selling involves persuading prospects to progress to the next stage. To enhance your lead generation, focus on the Inner Game, Outer Game, and Action.
Identify industry-specific best practices and seek out successful strategies from other industries to improve your referral practices. Learn from the top producers in your company or industry and emulate their referral systems to achieve similar results.
Person of Influence
The P.O.I. Strategy, Eric's top lead strategy, entails connecting with influential individuals in your target market to secure valuable referrals. Consider who holds sway with your potential customers. Think strategically, akin to Starbucks expanding into grocery stores and hotels, leveraging their existing customer base.
Reciprocal Referral Relationships
Cultivate relationships with individuals or businesses that cater to your target market. Establish a referral exchange where they refer clients to you and vice versa. Create multiple such relationships to broaden your referral network.
Utilize lead magnets as a potent and straightforward tactic to attract leads. Offer something of value for free in exchange for their contact information.
Webinars as Lead Generation Tools
Hosting or participating as a guest in webinars is an effective method for lead generation. Webinars can serve as compelling lead magnets, potentially adding up to 40 new prospects to your database when they opt in for the webinar.
Follow the Money
Compile a list of all your financial outflows and consider prospecting those entities. This approach may not be universally applicable but can be a way to generate leads. Additionally, consider prospecting individuals or businesses who have previously shown interest in your offerings, a tactic known as reverse prospecting.
Utilize Texts and Emails
Leverage your cell phone for business purposes. Review past text messages and emails to identify potential leads and reconnect with them.
Implement a lead storage system to keep your leads organized. Consider using a CRM (Customer Relationship Management) system or a simple method such as a recipe box to manage your leads effectively.
Your existing database, known as your house list, contains your most promising leads. Regularly reaching out to this pool of leads through bi-monthly emails is an excellent way to stay connected and keep them informed.
Engaging in public speaking engagements, whether on webinars, podcasts, or your own events, can be an effective strategy for lead generation, despite potentially being outside your comfort zone.
Collect Contact Information
Always proactively seek contact information from potential leads, such as asking for their business cards, to facilitate future communication and relationship-building.
Take immediate steps to implement these lead generation strategies and expand your customer base.
Upon completion of this course, participants will be equipped with a wealth of effective lead generation techniques, empowering them to promptly implement these strategies and significantly enhance their lead generation capabilities.
Join this course and become a Lead Generation Master!
Who this course is for
New, beginner, and advanced level sales professionals looking to learn new skills to add to their tool belt.
- I love the mentality of how you can focus your mindset to make it much easier to prospect clients! ~ Aaron L
- One of the best course of selling I had done. Even if I already have experience in selling, I learned few new tricks. I truly recommend ~ Alexandru G
- Excellent course!!! Filled with tons of tips and tricks to help make you a better salesperson. Also the instructor is super engaging and fun to watch. I loved it! ~ Kenneth
- What an awesome course. Eric is delivering some really great info, and it is in bite size, understandable, chunks...love it...I'm sure I'll be well-versed in sales with this course ~ Diana R
- Very informative! Receiving lots of information from a very experienced and competent trainer. I'm sure this will help me improve my skills as a sales professional ~ Thomas H
- Eric is really amazing...so focused and I love these Golden Nuggets that make this course really worthwhile. One of those Nuggets will resonate with me and it will 100X the return on my investment in the course ~ Neil E
- I really enjoyed the course. Being self taught through YouTube, I felt a little lost trying to find prospects. This course gave me the tips and tricks that actually helped me find the right prospects and send them emails ~ Shubham J
- The content is excellent. It gives me an overview of Business Development and Sales. As a result, I feel inspired and have a clear picture of this role and what to do to achieve success in my career. I feel delighted and looking forward to coming back to continue the next section ~ Allen E
What you'll learn
- Lead generation best practices to generate hundreds or even thousands of additional leads.
- The mindset of a superstar lead generator.
- My #1 lead generation strategy that has generated more than 1,000 leads for me.
No prior experience necessary! We'll teach you everything you need to know.