Marketing Programs that Power Customer Acquisition

How will you generate interest in your products and services?

Get ready with your notebook! This comprehensive two-part course delves into 11 marketing programs, such as website marketing, email marketing, SEO, content marketing, online and offline advertising, public relations, social media marketing, events and trade shows, as well as the often overlooked but essential customer retention marketing. It provides practical examples of how you can effectively apply these programs to your business.

The course explores strategies for implementing your chosen marketing programs, showcases real-life applications, and discusses their impact on your marketing budget.

Understand what your business offers, your products and services, and most importantly, how customers can make purchases. It is recommended to select the top 3 - 5 marketing programs that will yield the most favorable business outcomes, despite the availability of numerous options.

Your website serves as the contemporary equivalent of marketing materials, providing information about your business, its offerings, and, most importantly, facilitating the purchasing process.

Search Engine Optimization (SEO) is crucial for your marketing strategy. It involves getting listed and ranking high on search engines like Google and Bing.

With numerous options available for online exposure, it's important to choose the right one for your business. We'll explore various online advertising channels and help you understand the metrics involved. Despite the rise of digital media, print media can still be effective for certain businesses and shouldn't be overlooked.

Press relations, including working with industry analysts, influencers, and the press, can be a powerful tool in our marketing toolkit.

Social media is a vital component for almost every business.

Email is a cost-effective and powerful tool for business growth. We'll discuss how to implement it effectively and maximize revenue.

Content marketing is a highly effective way to attract new customers by providing them with valuable information and education.

Trade shows and events can be a successful avenue to reach new customers, but they can also be expensive. We'll show you how to make the most of this channel.

Learn how to utilize customer retention marketing to expand your business.

Finally, we'll explore other common customer acquisition marketing programs such as partner marketing, channel marketing, influencer programs, speaking programs, and event-driven marketing.

Course Guide

I suggest downloading this useful course guide to assist you throughout your course and provide valuable reference materials for future use.

1. Entrepreneurs
2. C-Suite Executives
3. Marketing Professionals

1. I'm not graduate from economic bachelor and English is not my mother tongue. But this course and how Mr. Ken explained the content is really easy to understand for beginner like me. Thanks to Mr. Ken for answered all of my question with a fast and easy understandable answer! ~ Diantini S
2. Perfect timing and the insights till now are those that I was exactly looking for.... Excited to learn more ~ Yogen P
3. Such an amazing course. You'll be able to understand and create your own business plan and you'll get a lot of valuable advices ~ A Cerimagic
4. Lot’s of info in this course. Ken really takes you from A to Z . Just what I needed for my business to take off. Thanks ~ Hugo M
5. I'm new to the business world and have been looking for courses with practical guidance. This course definitely provides that and so much more ~ S Slawinski
6. So far so good! A lot of challenges I'm facing in my work place Ken has highlighted the root course, which I was not expecting. He is clear, very engaging and breaks down the jargon. He is straight talking, right down to business attitude. I've just completed the first chapter and he's restoring a little faith in me so quite excited to keep learning (I know, I sound like a nerd) ~ Harrie T
7. This course is the right match for me as I know some about business but believe in always improving. I also want to make sure I have a solid foundation for my business so I'm positioned right for the new year, and growth ~ E Jollymore

1. How will your marketing programs impact your marketing budget and bottom line?
2. Identify how to measure the success of each and every one of your marketing programs
3. Identify the time frame that best fits your chosen programs
4. Considerations for how your marketing programs fit with your other business strategies