Marketing
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Digital Marketing
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Marketing Strategy
Marketing Programs that Power Customer Acquisition
Learn and implement 11 marketing programs, including content marketing, SEO, social media, email marketing, and more to maximize your marketing budget.
Created By :
1h
3m
English
Last updated :
5/2024
Serial Entrepreneur,
International Speaker,
Founder of EntrepreneurNOW Network,
38,030 Students Globally
39 Courses
Full lifetime access
Access on laptop, tablet and mobile devices
Certificate of completion
Grow Your Business with a Winning Marketing Strategy
Master Marketing Objectives: How to Set and Achieve Them
Thought Leadership: The Value and Impact on Business
Marketing Plan: An Effective Guide that Drives Action
What you'll learn
Overview
How will you generate interest in your products and services?
Get ready with your notebook! This comprehensive two-part course delves into 11 marketing programs, such as website marketing, email marketing, SEO, content marketing, online and offline advertising, public relations, social media marketing, events and trade shows, as well as the often overlooked but essential customer retention marketing. It provides practical examples of how you can effectively apply these programs to your business.
The course explores strategies for implementing your chosen marketing programs, showcases real-life applications, and discusses their impact on your marketing budget.
Understand what your business offers, your products and services, and most importantly, how customers can make purchases. It is recommended to select the top 3 - 5 marketing programs that will yield the most favorable business outcomes, despite the availability of numerous options.
Your website serves as the contemporary equivalent of marketing materials, providing information about your business, its offerings, and, most importantly, facilitating the purchasing process.
Search Engine Optimization (SEO) is crucial for your marketing strategy. It involves getting listed and ranking high on search engines like Google and Bing.
With numerous options available for online exposure, it's important to choose the right one for your business. We'll explore various online advertising channels and help you understand the metrics involved. Despite the rise of digital media, print media can still be effective for certain businesses and shouldn't be overlooked.
Press relations, including working with industry analysts, influencers, and the press, can be a powerful tool in our marketing toolkit.
Social media is a vital component for almost every business.
Email is a cost-effective and powerful tool for business growth. We'll discuss how to implement it effectively and maximize revenue.
Content marketing is a highly effective way to attract new customers by providing them with valuable information and education.
Trade shows and events can be a successful avenue to reach new customers, but they can also be expensive. We'll show you how to make the most of this channel.
Learn how to utilize customer retention marketing to expand your business.
Finally, we'll explore other common customer acquisition marketing programs such as partner marketing, channel marketing, influencer programs, speaking programs, and event-driven marketing.
Course Guide
I suggest downloading this useful course guide to assist you throughout your course and provide valuable reference materials for future use.
Who this course is for
Testimonials
Course Content
3 Sections 14 Lectures 1h 3m total length
Subjects of Expertise
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