You may have heard me say this, in fact I've said it many times “...here’s the golden nugget...” and typically I follow that phrase up with a distinction, a concept. Things like breakthrough ideas, perhaps some sort of thought process or maybe some sort of actionable item, all things that tie into a successful selling system. Let me share an example:
“Today’s golden nugget is to watch, listen, or read something that includes “Eric’s Daily Motivational Call” once a day for the next year. This is one place where you can find daily gold nuggets that will increase your sales acumen. By doing this once a day for the next year, you will have participated in absorbing 260 golden nuggets.”
My Golden Nugget strategy is metaphorically about “digging until striking gold.”
(If you want to read a good book, check out "3 Feet From Gold" by my friend Sharon L. Lechter, a classic book that I recommend all business owners and sales professionals read). As a master sales trainer, I teach others how to clearly define the strategies and processes that allow someone to generate more success in their sales activities, and subsequently, their overall business and life. Simply stated, this strategy can be understood as doing the things that must be done, ongoing, in order to propel or accelerate you towards the completion of your goals.
Here’s the Golden Nugget concept: you truly never know when you’re going to get a breakthrough idea. A couple of my key actionable item topics revolve around repetition and consistency. That’s where the “daily activity” comes into play.
Imagine this: you do this free daily training activity with me and my team of master sales training coaches or guest influencers. It’s 3 to 30 minutes, Monday through Friday, and you do this with me for the next year. I will have introduced into your mind 260 concepts that could help you create a breakthrough. If you set an intention (a goal) right now that you’re going to participate in every episode for the next year and beyond, think of the success outcomes that are possible!
The Daily Motivational Calls are one of my ongoing actionable items and you have three (3) ways to consume the golden nuggets content. You can watch it on video - via Facebook Live and at my Youtube channel. You can listen to it as podcast audio on my Podbean channel or in iTunes. Or you can read it in article format, like you’re doing so right now.
I have a vision and a goal for 100,000 people a day to enjoy this content, to have a more successful life, and in order for me to accomplish that, I’m asking for your help. If you are receiving value from the Daily Motivational Calls, would you be willing to help me get the word out and or create a short video testimonial to share? If you’re on social media, you can hit the share button or you can post or you can email out about it, or you can just let other people know that are interested in having a better life, that this video, podcast, and article exists. I just want you to know, I’d appreciate that.
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One way to establish credibility as an expert in your field is to get published. Years ago if you wanted to get published you would have to influence someone at a magazine, radio station or TV station that your content was worth publishing. Now you can be your own magazine, radio station or TV station.
You can publish your articles on LinkedIn. You can publish your video on YouTube. You can publish your audio content on podcasts.
Here's the Golden Nugget concept. Do a daily podcast. Record a 3-7 minute podcast. By doing that once a day, for one year, five days a week, 50 weeks a year, you're going to have 250 recorded podcasts one year from today. Then, you're going to repurpose that podcast, and you're going to transcribe it, and turn that podcast into an article. The way you're going to efficiently do that is you're going to go to Rev.com, R-E-V dot com, and you're going to upload the audio file that you created for the podcast, and they're going to transcribe it, and they're going to turn that job around in 24 hours or less.
Ready to take action towards becoming a P.O.I.? I will leave it up to you to ‘take the next step’. Taking action is what will allow you to propel your business and life forward.
❝ Business is a learned skill. ❞
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