A lot has changed for events since 2020, as social interplay in society was impacted by COVID-19.
Virtual interactions grew in prominence as people stuck in home confinement used technology for social connection.
Many of us in the event industry had to adapt swiftly, augmenting technology to create unique, immersive virtual experiences for attendees.
This year will be a journey of recovery and rebuilding for the event industry, and we at EventMploy are excited to be on this journey with you and provide you with the tools to efficiently manage your events.
Going forward we expect to see a consolidation of event technologies, with greater emphasis on creating micro-experiences.
We also anticipate the rise of hybrid events as we move back toward in-person events again, whilst maintaining an element of the virtual component.
To start with, the soirees may be smaller than before but they will not lack charm, style, or affluence.
Whether you are planning a small wedding, or a sporting or business event, there is so much that happens behind the scenes.
As an organiser, your event begins with establishing goals and objectives; this is followed by organising the date, venue, budget and freelancers.
Other vital elements involved are the creation of a master plan, finding the right sponsors and partnerships, creating a publicity plan, and finally determining the preparations for the day.
Every step of this process is critical to the success of the event. Even the minutest detail matters.
A professional event planner juggles both the creative and management side of the occasion, which includes both budgeting and marketing.
You might not have the budget to pull off every one of these strategies.
Experiment to find out what works and what doesn't.
Once you have the right marketing mix in your playbook, you will be able to enact your publicity plan without a hitch.
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