Post-Pandemic Event Success: Attract Crowds & Boost Sales
A lot has changed for events since 2020, as social interplay in society was impacted by COVID-19.
Virtual interactions grew in prominence as people stuck in home confinement used technology for social connection.
Many of us in the event industry had to adapt swiftly, augmenting technology to create unique, immersive virtual experiences for attendees.
This year will be a journey of recovery and rebuilding for the event industry, and we at EventMploy are excited to be on this journey with you and provide you with the tools to efficiently manage your events.
Going forward we expect to see a consolidation of event technologies, with greater emphasis on creating micro-experiences.
We also anticipate the rise of hybrid events as we move back toward in-person events again, whilst maintaining an element of the virtual component.
To start with, the soirees may be smaller than before but they will not lack charm, style, or affluence.
Whether you are planning a small wedding, or a sporting or business event, there is so much that happens behind the scenes.
As an organiser, your event begins with establishing goals and objectives; this is followed by organising the date, venue, budget and freelancers.
Other vital elements involved are the creation of a master plan, finding the right sponsors and partnerships, creating a publicity plan, and finally determining the preparations for the day.
Every step of this process is critical to the success of the event. Even the minutest detail matters.
A professional event planner juggles both the creative and management side of the occasion, which includes both budgeting and marketing.
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Here are the top creative ways to increase awareness and exposure for your physical event
- Event discovery sites can help you reach urban audiences who are always on the lookout for the next exciting event in their neighborhood.
- It goes without saying that these platforms can really boost your reach and sales. Most event-goers rely on such sites to build their itinerary.
- Social media is probably one of the most powerful tools to market your event, and it requires surprisingly little effort. You can use platforms like Facebook, Instagram, and Twitter to spread awareness.
- Facebook, with its advanced features, allows you to target ads toward people who have viewed your post but have not purchased tickets.
- This re-marketing tactic is truly effective in convincing people who are interested but are unsure; it’s the little nudge they need to say yes to an event. Instagram ads work similarly.
- Use your social media channels to provide information about the event as well as a platform for ticket sales.
- What better way to engage the audience than to promote your event through a highlight reel.
- Affiliate marketing, more commonly known as influencer marketing, can give your event much-needed clout.
- Influencers carry massive sway over their followers and their recommendations are highly revered by the online community.
- So naturally, collaborating with the right influencers can give you access to their followers and spread the word online.
- Harness social channels to find influencers that align with your brand and use their advocacy to market the event.
- Brand ambassadors can give an unrivaled boost to event awareness and promotion.
- They can be celebrities, influencers, subject matter experts, or popular bloggers.
- Podcasts have witnessed impressive growth in the last few years and are a great medium for promotion.
- Platforms like Spotify rigorously plug podcasts into their audience.
- You can launch your own podcast, or join forces with an existing podcaster as a guest speaker or sponsor.
You might not have the budget to pull off every one of these strategies.
Experiment to find out what works and what doesn't.
Once you have the right marketing mix in your playbook, you will be able to enact your publicity plan without a hitch.
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