The success or failure of your business can be attributed to pricing, but many entrepreneurs make the mistake of using guesswork or informal calculations to set prices. This course introduces a reliable approach to developing a pricing strategy and provides techniques to enhance customer perception of value. By doing so, you can justify higher prices and increase profit margins.
Pricing Strategy Overview
Setting the price for your product or service communicates its value to potential customers. This section presents a comprehensive look at the various factors that influence pricing, different pricing models, and the use of competitive analysis to achieve competitive pricing and maintain profitable margins.
What Price Communicates
The extent of information conveyed to a consumer through your price is truly astonishing. Let's delve into the perspective of a consumer (or business buyer) and examine the implicit messages they receive upon encountering your price.
Developing a pricing strategy can be a challenging task, but I am here to assist you every step of the way. My guidance begins with scenario-based pricing, which forms the foundation of the process.
Types of Pricing Strategies
In order to determine the most suitable pricing strategy for your business, it is important to understand the three main types of pricing strategies available to you. This lesson aims to provide guidance on choosing the ideal pricing strategy for your particular business needs.
What Investors are Looking for in Your Pricing Strategy
Your pricing strategy will attract significant interest from investors. We will analyze the specific aspects that they seek, enabling you to potentially integrate those elements into your pricing strategy.
Test Your Pricing
Testing your pricing strategy with real buyers is of utmost importance. In this lesson, we will delve into the precise steps required to carry out this crucial process effectively.
The 3 Pricing Models
Looking to determine the pricing strategy for your product? Familiarize yourself with three fundamental pricing models: cost based pricing, market based pricing, and value based pricing. This comprehensive overview explores the pricing models used in various industries, including yogurt, dry cleaning, nutrition bars, furniture, house cleaning, nail salons, hotels, and more. Gain insights into how these popular products and services set their prices.
Guess the Pricing Model
To help you get started, here's a brief exercise that introduces a few popular companies and challenges you to identify their pricing strategies.
Examples of Pricing Models
Now, we will examine several pricing models from well-known companies to familiarize ourselves with different approaches to pricing.
Case Study: T-Shirt Pricing
This case study offers valuable insights into how different pricing models can be effectively implemented within a T-shirt business, providing you with a better understanding of their application.
This course is part of a comprehensive series that focuses on creating a profitable pricing-strategy. To learn more, you can watch the following courses in this series:
Who this course is for
- Sales and Marketing Teams
What you'll learn
- The best pricing model to you for your business.
- The three different types of product roadmaps you can use.
- How to create a higher perceived value and charge a higher price for that.
- The drivers that that can influence your pricing strategy.
- How pricing and margins work together