Create Well-Defined Marketing Objectives

Marketing objectives are the ultimate "To Achieve" list for all of your marketing activities.

Last updated 5/2023 English

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Marketing objectives are the ultimate "To Achieve" list for all of your marketing activities. But you must set concrete and measurable goals. This course explores the difference between weak and strong objectives, ideas for types of objectives to set, and includes a workshop that will prepare you for drafting marketing objectives for your own business. Types of objectives explored include pricing, awareness and branding, social media, site traffic, sales growth, market share, and more.


Marketing objectives provide a guide to your entire marketing strategy. You will learn how to create powerful marketing objectives that you will use to execute all aspects of your marketing strategy. 

Marketing Plan Objectives

Learn how to make certain your marketing objectives are aligned with all your other business strategies. When your marketing strategy is in sync with all your other business strategies, your business will be much more effective. 

Here we will run through a set of guidelines that will help you create highly effective marketing objectives.  

Get all the objectives you will ever need right here. We will review over 100 different sample marketing objectives that you can use for your business. Just pick the ones that are most appropriate for your business.  


Time to put pen to paper — or fingers to keyboard. Take a look inside the Worksheet that prepares you to develop marketing objectives for your business. The key to success is taking the time necessary to deeply understand your business and be prepared to run it — use this workshop and Worksheet to do just that.

Course Guide

I recommend that you download this handy course guide to aid your journey through the course as well as great reference materials for the future.


  1. I'm not graduate from economic bachelor and English is not my mother tongue. But this course and how Mr. Ken explained the content is really easy to understand for beginner like me. Thanks to Mr. Ken for answered all of my question with a fast and easy understandable answer! ~ Diantini S
  2. Perfect timing and the insights till now are those that I was exactly looking for.... Excited to learn more ~ Yogen P
  3. Such an amazing course. You'll be able to understand and create your own business plan and you'll get a lot of valuable advices ~ A Cerimagic
  4. Lot’s of info in this course. Ken really takes you from A to Z . Just what I needed for my business to take off. Thanks ~ Hugo M
  5. I'm new to the business world and have been looking for courses with practical guidance. This course definitely provides that and so much more ~ S Slawinski
  6. So far so good! A lot of challenges I'm facing in my work place Ken has highlighted the root course, which I was not expecting. He is clear, very engaging and breaks down the jargon. He is straight talking, right down to business attitude. I've just completed the first chapter and he's restoring a little faith in me so quite excited to keep learning (I know, I sound like a nerd) ~ Harrie T
  7. This course is the right match for me as I know some about business but believe in always improving. I also want to make sure I have a solid foundation for my business so I'm positioned right for the new year, and growth ~ E Jollymore

What you'll learn

  1. Learn how to create concrete objectives that boost your marketing effectiveness
  2. Create objectives that guide your actions in-step with your execution plan
  3. Weigh factors that impact what percentage of your budget you choose to invest in demand creation programs

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